As part of its commitment of creating new possibilities for women in sport through game-changing product, programs and athlete partnerships, Adidas on Wednesday announced the signing of Palak Kohli, the world’s youngest para-badminton player, into the three-stripe family.
An exemplary para-badminton player from Jalandhar who at just 19 is an inspiration for millions of people out there. Her accolades include the gold medal, U-19 National Championship 2019 women’s singles & women’s doubles. Silver Medal, Women’s Singles, BWF World Championship, 2019 and gold medal, women’s doubles, BWF World Championship, 2019.
Palak joins forces with adidas’ strong women athlete roster, including Mirabai Chanu, and Lovlina Borgohain, Hima Das, Nikhat Zareen and many others.
Speaking about the collaboration, Sunil Gupta, Senior Director, adidas said: “Our attitude ‘Impossible is Nothing’ continues to unite a strong, diverse and powerful community of women athletes who are changing the game. I am delighted to welcome Palak to the adidas family. She echoes our values, and her winning attitude is an inspiration to millions out there. We see her power, we celebrate the possibilities she sees, and we will be an ally to her to make her impossible, possible.”
On this new association with adidas, Palak Kohli, said: “I am excited to be a part of an iconic brand like adidas. I have always been inspired by the brand & all the other athletes that are associated with it. I always set high goals for myself, I want to go out there and win medals and championships for my country.”
“I am confident that my association with adidas will help me achieve my goals and inspire many others to see that “Impossible is nothing, she added.