In the just concluded e-auction of the Indian Premier League (IPL) media rights for the 2023-27 cycle, Viacom18 acquired the rights to digitally stream the lucrative league and now the company has said that it will take the cash-rich league to every nook and corner of the country.
Apart from bagging the digital media rights of the IPL’s 2023-27 cycle for the Indian subcontinent, Viacom18 also won the India digital rights for a special package of 18 games in every season.
Issuing a statement, the compnay promised that it will take the league to every nook and corner of the country.
“With its wide reach, strategic tie-ups and increasingly popular content bouquet, the digital platforms of Viacom18 are gearing up for leadership in India as well as with the Indian diaspora globally,” Viacom18 said in a statement on Wednesday.
“With these IPL rights, Viacom18 will be able to take India’s biggest sporting event to every nook and corner of the country. It will make IPL available to every Indian in every part of India, including the 60 million FreeDish homes which today are not able to access this popular content,” it added.
The Reliance-backed company also informed that it is building the digital platforms of the future while continuing to strengthen traditional television broadcasting.
“Sports entertain us, inspire us and bring us together. Cricket and IPL personify the best of sport and the best of India, which is why we are proud to be deepening our association with this great game and this wonderful league. Just like with everything we do, our mission is to take the joyful experience of IPL to cricket fans wherever they are – in every part of our country and around the world,” said Nita Ambani, Director, Reliance Industries Ltd.
Viacom18 had earlier also acquired a slew of sporting rights in soccer (FIFA World Cup, La Liga, Serie A and Ligue1), badminton, tennis, and basketball (NBA).
Notably, in the just concluded e-auction of the IPL media rights cycle for the 2023-27 cycle, the Board of Control for Cricket in India (BCCI) managed to rake in more than 48 thousand crore rupees, which is almost three times the amount it had received in the previous cycle.
Notably, STAR INDIA has won the India TV rights while Reliance-backed Viacom18 acquired the digital rights for the 2023-27 cycle of the league.
The IPL is now the second- most valued sporting league in the world in terms of per match value. STAR INDIA won India TV rights with their bid of Rs 23,575 crore, while Viacom18 bagged digital rights with its winning bid of Rs 23,758 crore.