Test series in England adds to commercial score of Cricket West Indies

As West Indies were preparing to conclude the first Test victory in the COVID-19 era, the cricket board back home had some commercial success to share. Close on the heels of revealing Unilever brand Lifebuoy as official hand sanitizer partners, Cricket West Indies has also announced the official rum partner for the tour of England.

Cricket West Indies has partnering with The Duppy Share Caribbean Rum as the new Official Rum Partner in the United Kingdom for the duration of the Sandals West Indies Tour of England 2020.


Lifebuoy will be working with the West Indies by providing hand hygiene products to the full touring party. The brand will also be capturing content with the squad to help champion the cause for better health through hygiene. Players and support staff will take part in a number of ‘myth busting’ challenges as well as light-hearted educational videos, to help motivate fans around the world to improve their hygiene behaviour.


“Lifebuoy has always been a brand that has looked to support people in their quest for better personal hygiene. We are incredibly proud to be partnering with such an iconic team as the West Indies, who are the first international sports team to travel to the UK since the country was placed in lockdown earlier this year,” Kartik Chandrasekar, Global Vice President of Lifebuoy.

Dominic Warne, Commercial Director of Cricket West Indies said, added “CWI are delighted to announce this new partnership with Lifebuoy where our cricketers will be delivering engaging and fun content as part of a serious mission to improve hygiene and health. The West Indies are loved and followed around the world, and we’re looking forward to joining forces with Lifebuoy to improve hygiene behaviour as fans tune in from around the world to follow this historic Test Series.”


The Duppy partnership will engage fans to choose and vote for the West Indies player of the match following each of the #raisethebat Test matches as West Indies defend the Wisden Trophy in three Test matches against England, states a CWI Press release.

West Indies fans will be able to vote on the @windiescricket Twitter page for their #MeninMaroon player of the match with the fans’ chosen player receiving an exclusive Duppy Share rum pack featuring a personalized bottle.

West Indies fans who purchase a bottle of The Duppy Share through the special promotional link will have the chance of winning a Test match shirt signed by the West Indies squad from this historic, bio-secure, behind closed doors Series.

The Duppy Share is the UK’s fastest growing rum brand bringing the energy and sense of fun of the Caribbean to life. The rum is a perfect blend of a fiery, punchy Jamaican 3 year- old rum from Worthy Park distillery and a smooth, oaky 5 year-old rum from Barbados’s Foursquare distillery.

CWI Commercial Director, Dominic Warne stated, “CWI is always excited to partner with brands that have an authentic Caribbean story. Working with The Duppy Share and our fast-growing social channels is a great way to give West Indies fans the opportunity to choose and and celebrate their player of the match.”

“The Duppy Share could not be more proud and excited by this relationship. Every drop of The Duppy Share rum is inspired by the amazing energy, excitement and fun of the Caribbean – and nowhere is this more evident than in the mighty West Indies cricket team,” added The Duppy Share Founder, George Frost.

The fans’ player of the match polls will start following the conclusion of each of the three Tests in the #raisethebat Series.

West Indies beat hosts England in the first Test at the Ageas Bowl, Southampton, on Sunday.

The teams will now travel from Southampton to Manchester on the 13th July for the 2nd Test starting July 16.

Admin Sportz Front

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