Voot, one of India’s leading OTT platforms, is all set to partner with Shriram Capital’s Tamil Nadu Premier League (TNPL) to bring the sixth season of the T20 tournament for its viewers.
Commencing on June 23, 2022, this season will be available for cricket enthusiasts and viewers across India, on the platform. This initiative will add to the repertoire of diverse content on Voot and provide enhanced content choices and experiencers for its audience.
Launched in 2016, TNPL has grown to become Tamil Nadu’s premiere Twenty20 cricket league. The league consists of eight teams representing eight districts in Tamil Nadu and will have 32 matches in total.
While the opening match for the season between Chepauk Super Gillies and Nellai Royal Kings will live stream on June 23, 2022, the finals will live stream on July 31, 2022, at 7:15 pm.
Commenting on the development, Tamil Nadu Premier League, Secretary, R S Ramasaamy said: “The streaming of sports content, especially cricket, on OTT platforms has created a massive viewership base and Voot has emerged as a big player in recent times in this segment. We hope this association will make TNPL more popular by bringing in new viewers.”
On the other hand, speaking on the partnership with TNPL, Chanpreet Arora, Head, AVOD (Voot), Viacom18 Digital Ventures, said: “Tamil Nadu is an extremely important market for Viacom18 for both entertainment as well as sports. Given the league’s increasing popularity, as a brand we wanted to ensure that Tamil Nadu Premier League is available to a wider set of audiences. The competitive nature of the league is very engaging.”
“We as a brand have always looked out for opportunities wherein, we are able to make quality content available for viewers across India. We are looking forward to bringing in more value for the league and giving it a platform for it to scale-up and reach newer heights,” he added.
Significantly, the TNPL was formed in 2016 by the Tamil Nadu Cricket Association (TNCA) and the tournament is played between July and August of every year by eight teams representing eight districts of the Tamil Nadu state. Currently, Shriram Group is the sponsor of the tournament and the first season was inaugurated by former Indian cricket team and Indian Premier League (IPL) franchise Chennai Super Kings (CSK) captain Mahendra Singh Dhoni.
The first season of the tournament was then won by the now defunct Tuti Patriots.
Notably, Voot is India’s leading digital video-on-demand streaming service from the house of Viacom18. With a content library of more than 80,000 + hours across Viacom18’s network content, exclusive content around network shows and Voot Originals, the platform caters to varying needs of discerning audiences across segments.
Voot is the country’s most engaging platform in the ad-supported service space. Voot continues to take the leadership mantel on innovation, across content, technology, and marketing initiatives, aimed at providing an immersive experience to its users.