South Africa’s international T20 league – SA20 on Wednesday announced a 10-year partnership with Viacom18 Sports, India’s newest sports network, to exclusively present all matches in India.
After the deal, the leaugue will be beamed in Sports 18 television channel and digitally on Jio platforms.
Earlier after the Cricket South Africa (CSA) tender process did not find and broadcaster, the board had entered into negotiations with Viacom 18. Although the value of the deal has not been disclosed, reports suggest that it is likely over 100 million for 10 years.
Notably, the league’s most matches will be reportedly be played as per Indian prime time.
Commenting on the development, Viacom18 Sports CEO Anil Jayaraj said: “We continue to offer fans an immersive and engaging experience by strengthening our sports portfolio with some of the best cricket action through SA20. T20 is the most popular cricket format with Indian fans. The history and legacy of South Africa cricket and the popularity of South African cricketers in India make it a thrilling proposition for cricket fans in India.”
“We expect significant viewership and fan engagement as the event will be played in prime-time,” he added.
On the other hand, SA20 League Commissioner and former South Africa captain Graeme Smith said: “Today is a ground-breaking day for South African cricket. This long-term partnership between the SA20 and Viacom18 as our official Indian broadcaster is a catalyst that supports our ambitions to build the world’s second biggest league.”
“With six IPL owners expanding their brands in South Africa, Viacom18 are the perfect partner to take the SA20 into the homes of the passionate and cricket-loving Indian market,” the former SA captain said.
Notably, the inaugural season of the league will features six teams, which will be playing each other twice in a round-robin stage before the semifinals and final. Overall, a total of 33 matches will be played over a period of four weeks starting January 10.
The six teams are Joburg Super Kings, Pretoria Capitals, Durban’s Super Giants, Sunrisers Eastern Cape, Paarl Royals and MI Cape Town.