‘Captain Cool’ the hottest property for brands
In the end, the announcement was devoid of any hoopla. MS Dhoni could have chosen any platform or stage for the announcement. But he chose Instagram to tell the world of the all-important decision in…
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IPL Title Sponsorship bid: Tata Group, Patanjali join race
TataGroup is emerging as a strong contender for the Indian Premier League 2020 title sponsorship rights despite joining the race late. The five-way tussle for the hottest sponsorship property of Indian sports will also see…
Byju’s out; MPL to be on Knight Riders front jersey in twin deal for IPL , CPL
Byju’s association with Kolkata Knight Riders is over even before coming into effect. The e-learning brand, which was roped in to replace Nokia as the KKR principal sponsor, has opted out of the team. Mobile…
Kohli’s athleisure brand Wrong launches new fashion collection
Wrong, co-owned by Virat Kohli, has announced the launch of a new fashion collection, MINIONS x WROGN. This fashion collaboration brings together two of the biggest pop culture icons of today – Illumination’s larger-than-life Minions…
BCCI initiates tender process for the IPL 2020 title sponsorship rights
The Board of Control for Cricket in India has issued the invitation for expression of interest for the title sponsorship rights of the Indian Premier League 2020. The successful bidder will replace Vivo as the…
Ganguly, Shah now illegally occupying BCCI office: Rahul Mehra
The presence of Sourav Ganguly and Jay Shah in the offices of the Board of Control for Cricket beyond the completion of their respective constitutional mandate will be in breach of the BCCI constitution. The…
England-Windies Test: Join Ganguly to play with Champions
My11Circle, the fantasy sports platform of leading online gaming company Games24x7, has announced the launch of India’s favourite “Beat the Expert” contest ahead of the England vs West Indies three-Test series. Taking the fantasy gameplay…
West Indies cricket legend Sir Everton Weekes dies at 95
West Indies cricket legend Sir Everton Weekes is dead. He was 95. The last of three Ws, Weekes breathed his last at his Barbados home on Wednesday night. A veteran of 48 Tests, Weekes formed…
COVID-19: After 124 redundancies FA seeks £200m loan
COVID-19 pandemic has plunged sports bodies into severe financial losses, leading job redundancies and multi-million dollar borrowings. England’s Football Federation too despite announcing 124 job layoffs is finding it hard to overcome financial impacts of…
Liverpool Football Club ties up with Pearson for sports education
Premier League leaders and reigning Club World Cup Champions Liverpool has tied up with global learning app Pearson to offer international sports industry qualifications. The combined programme is designed to provide pathways to careers in…