TVS Eurogrip, India’s leading two & three-wheeler tyre brand, has been signed as four-time Indian Premier League (IPL) champions Chennai Super Kings’ Principal Sponsor for the next three years (2022-2024).
Chennai Super Kings and TVS Eurogrip will launch a series of initiatives to engage the large fan base of CSK across the country. The partnership will give TVS Eurogrip visibility on the front of Chennai Super Kings’ famed yellow jersey. CSK has the largest and most engaged fan base amongst all IPL teams.
Speaking about the association, P. Madhavan, EVP – Sales & Marketing, TVS Srichakra Limited said: “TVS Eurogrip is delighted to associate with Chennai Super Kings. The jersey branding and sponsorship will increase awareness and recognition for our Eurogrip brand name and visual identity. We look forward to co-creating exciting experiences for trade and our customers with this association.”
“We see great synergies between both the brands and are confident that this partnership will benefit both CSK and TVS Eurogrip,” he added.
On the development, KS Viswanathan, CEO, Chennai Super Kings Cricket Limited expressed: “We are delighted to have TVS Eurogrip as our Principal Sponsor and we welcome them to the Super Kings’ family. It’s going to be an exciting phase (the next three years) for us. We believe that this partnership will help us build on the long-lasting relationship with the fans and spread yellove far and wide.”
Notably, CSK, under the leadership of MS Dhoni, has made to nine IPL finals in the 12 seasons they had featured so far in the history of the lucrative league.
The team under Dhoni had first won the coveted trophy in the year 2010 before winning it again in 2011, 2018 and 2021.
CSK also has the highest win percentage of matches among all teams in the IPL which is 59.83 percent. The Yellow Brigade also hold the records of most appearances in the IPL playoffs as they have made it to eleven times from 12.
Notably, TVS Srichakra Limited, makers of TVS Eurogrip brand of tyres is one of India’s leading manufacturers and exporters of Two, Three-Wheeler tyres and Off-Highway tyres. Incorporated in 1982, it is one of the flagship companies of the USD 8.5 Billion TVS Group which is India’s largest Auto Ancillary conglomerate.
With global research and development capabilities and cutting-edge technology, TVS Srichakra produces industry leading tyres for the automotive sector in India and worldwide. Headquartered in Madurai, TVS Srichakra has manufacturing facilities in Madurai (Tamil Nadu) and Rudrapur (Uttarakhand) with a production capacity of over 3 million tyres a month.
The company has a design centre in Milan, Italy supporting the R&D centre in Madurai and the tyres are tested in Indian, European, and Japanese road conditions. TVS Srichakra’s products are available in over 85 countries across the world. In India, the company enjoys a significant market share amongst the original equipment manufacturers and replacement markets and has a comprehensive network of distributors and dealers giving it a robust presence.