Sports news portal Khiladix.com has been sigmed as the title sponsor of Ba11sy Trichy in the ongoing Tamil Nadu Premier League (TNPL), which began on June 12.
As part of the partnership, jerseys for all team players of the Ba11sy Trichy team will now bear the khiladix.com on the front side.
Speaking on the association, a khiladix.com spokesperson said: “We see enormous potential with cricket in Tamil Nadu and are using this opportunity to further our brand presence in the state. The partnership will help us reach out to our target group and engage with them proactively. We also appreciate the fact that TNPL serves as a platform for talented players, many from remote villages and towns, to find a place to exhibit their game.”
“The brand resonates with that sentiment through a heartwarming social media campaign called ‘Ovvoru urilum oru hero’ translating to ‘A Hero in Every Town’. We are certain that this season of TNPL has a lot in store and we look forward to leveraging the enthusiasm to strengthen our brand proposition,” he added.
Botably, the TNPL is a men’s Twenty20 league that is held annually in the state of Tamil Nadu and contested by eight city-based franchise teams. It was formed in 2016 by the Tamil Nadu Cricket Association (TNCA).
The final of the league of the ongoing 2023 season will be held on July 12.
Ba11sy Trichy is led by Ganga Sridhar Raju and also features star player T Natarajan.
The Ba11sy Trichy team is backed by Drumsticks Productions.