Sachin Tendulkar has settled a lawsuit with Spartan Sports in the Federal Court of Australia following an apology by the company for “breach of contract”.
Tendulkar had taken Spartan Sports to the court for failure to pay his royalties and endorsement fees as per the terms of the contract between the batting legend and the company, which had entered into a global exclusive sponsorship contract with the highest run aggregator in international cricket.
Tendulkar, alleging breach of contract has sued several Spartan group companies and their directors, including Kunal Sharma and COO Les Galbraith. He has prayed for injunctions, damages and cancellation of trade marks.
The company had used Tendulkar’s name and image despite the termination of the agreement.
“Spartan sincerely apologises to Tendulkar for its failure to honour his sponsorship agreement and is grateful for Tendulkar’s patience in resolving this dispute,” the company’s COO Les Galbraith stated in a Press release.
“Tendulkar provided his promotional services at various Spartan events in both Mumbai and London… he was unable to pursue other sponsorship opportunities for sporting goods and sportswear while the Spartan agreement was in place,” the release added.
The statement further added “as part of the settlement, a number of the Spartan companies have submitted to judgment against them and the Spartan group is permanently restrained by court orders from using Tendulkar’s name, image and likeness including to falsely suggest any endorsement by Sachin Tendulkar.”
“The Spartan companies also publicly acknowledged that Tendulkar has had no association with Spartan since September 17, 2018, when Mr Tendulkar terminated their sponsorship agreement,” the statement read.
The brand is also endorsed by Australian batting icon David Warner and former Indian captain Mahendra Singh Dhoni.