Tata AIA Life Insurance has announced to sign Tokyo Olympic gold medallist Neeraj Chopra, as its brand ambassador.
This multi-year association is also the very first brand partnership signed by the javelin thrower after his historic gold medal at the Olympics, which he won recently.
Commenting on the partnership, Venky Iyer, Executive Vice President and Chief Distribution Officer, Tata AIA Life Insurance, said: “As a VSM awardee in the Army and a National Icon today, Neeraj symbolises incredible passion for excellence and a great commitment to serving the nation. For us at Tata AIA, his sports journey echoes greatly with our vision of enabling dreams and inspiring healthier and happier lives. And quite like we observe in Neeraj’s journey, Passion for Excellence, and an Obsession to do the best for our consumers, the people of India, are among the core values at Tata AIA.”
“We are delighted to partner with Neeraj and welcome him warmly into the Tata AIA family,” he added.
On the other hand, Neeraj expressed: “Joining the Tata AIA family was a logical step for me. I firmly believe that there is a need to educate Indians, especially the youth, about the need for life insurance and to help them plan for their financial goals, at the right time. Further, the pandemic has made us realize the key need to pursue physical and emotional wellbeing in our day to day life.”
“Tata AIA’s protection and health & wellness solutions offer distinct and significant benefits to consumers. I am happy be a part of the brand’s vision and look forward exciting times ahead,” he added.
In his debut at the 2020 Tokyo Olympics, Neeraj bagged the gold medal on August 7, 2021 with a throw of 87.58 m in his second attempt.
He is one of only two Indians to have won an individual Olympic gold medal (the other being Abhinav Bindra), as well as the youngest-ever Indian Olympic gold medalist in an individual event and the only one to have won gold in his Olympic debut.
Significantly, Tata AIA Life Insurance Company Limited (Tata AIA Life Insurance) is a joint venture company, formed by Tata Sons Pvt. Ltd. and AIA Group Ltd. (AIA). Tata AIA Life Insurance combines Tata’s preeminent leadership position in India and AIA’s presence as the largest, independent listed pan-Asian life insurance group in the world spanning 18 markets in the Asia Pacific region.
Tata AIA Life Insurance is also one of the leading insurers in the Indian private sector.