Tag Archives: Vivo IPL

Looking to take Indian cricket, IPL forward to greater heights with TATA: Jay Shah

The Board of Control for Cricket in India (BCCI) Jay Shah on Tuesday said that along with the TATA group, the Indian cricket board will look to take the sport and the cash-rich Indian Premier League (IPL) to greater heights after confirming that the Indian multinational conglomerate headquartered in Mumbai as the new title sponsor of the lucrative league.

“This is indeed a momentous occasion for the BCCI IPL as the Tata Group is the epitome of global Indian enterprise with an over 100-year-old legacy and operations in more than 100 countries across six continents. The BCCI like the TATA Group is keen to promote the spirit of cricket across international borders, and the growing popularity of the IPL as a global sporting franchise bears testimony to the BCCI’s efforts,” Shah said in an official statement.

“We are truly happy that India’s largest and most trusted business group has believed in the IPL growth story and together with the Tata Group, we will look to take Indian cricket and the IPL forward to greater heights,” he added.

Notably, Vivo had a couple of years left in its sponsorship deal with the cash-rich league and during this period, Tata will remain the main sponsor.

The chinese mobile manufacturer had signed a deal of Rs 2200 crore for title sponsorship rights between 2018-2022 however, the agreement was paused for a year in 2020 in the backdrop of the Galwan Valley military face-off between the Indian and Chinese Army soldiers. In 2020, the rights were transferred to fantasy gaming platform Dream 11.

Later, Vivo was back as the league’s title sponsor in 2021 and the original five-year deal got extended till 2023 due to the one-year break.

After the IPL’s GC decision, the Tata Group will step in and remain the title sponsor for the 2022 and 2023 seasons of the lucrative league.

Meanwhile, the two new franchises of the IPL – Lucknow and Ahmedabad – also reportedly received the formal clearance from the IPL GC.

Earlier in October last year, the Sanjeev Goenka-owned RPSG group and international investment firm – CVC Capital had bagged the ownership rights of the two new franchises of the IPL for Rs 7090 crores and 5625 crores respectively.

However, CVC Sports acquisition of the Ahmedabad franchise in the league had come under scanner following its association with the Milan-based betting company due to which there was a delay in issuing the Letter of Intent (LoI) by the Indian board.

Significantly, Tuesday’s IPL GC meeting was mainly called to issue the formal clearance to the new franchises.

The IPL 2022, which will now be a ten-team affair following the addition of the two new teams, is most likely to begin on April 2 in Chennai. Although the fixtures of the upcoming season have not been finalised yet however, the board had internally conveyed to the key stakeholders that the board is planning to start the 16th edition of the lucrative league on April 2 in Chennai.

As the next season will have a total of 74 games, the BCCI has discussed internally that the length of the season will be for over 60 days. As a result, the final could be played in the first weekend of June.

Old 8 franchises can retain maximum of 4 players, confirms BCCI

The Board of Control for Cricket in India (BCCI) has confirmed that the eight former Indian Premier League (IPL) franchises can retain a maximum of four players while the two new teams – Ahmedabad and Lucknow – will be allowed to acquire three players outside of the auction, which will be held before the 2022 season.

“The 8 existing team will first get the opportunity to retain a maximum of 4 Players and thereafter the 2 new teams will be able to retain a maximum of 3 players before the auction,” the BCCI said in a mail to the franchises on Saturday afternoon.

Meanwhile, the Indian board also announced that the salary cap for the 2022 edition will be Rs. 90 crore for all the teams.

“The window for the 8 existing teams to retain the players will be from the 1st November 2021 to 30th November 2021. Thereafter the 2 new teams will have the window to retain the players starting from 1st December 2021 to 25th December 2021,” it added.

The BCCI also clarified that the old eight franchises cannot retain more than three Indians (capped/uncapped) players and also limited the number of overseas players in the retention list to two. The BCCI announced that a franchise cannot have more than two uncapped players.

On the other hand for the two new franchise, two Indians can be picked outside the auction while number of overseas players will only be one. Also, the new teams can select only one uncapped player before the mega auction.

The BCCI has also said that there will no Right to Match (RTM) cards in the upcoming auction.

Moreover, the board has also cleared as to how much funds will be deducted from the salary cap of the franchise as per their choices of retentions. Notably, if a team retains four players, Rs 42 crore will be deducted from the player purse while three retentions will lead to a deduction of Rs 33 crores.

For two retentions, the reduction will be Rs 24 crore while for one player, the reduction will be Rs 14 crore from its purse while each uncapped player retained will cost Rs 4 crore each.

Earlier on October 25, the BCCI had confirmed that the Sanjeev Goenka-owned RPSG group and international investment firm – CVC Capital – have bagged the ownership rights of the two new franchises of the IPL.

While the RPSG Ventures Ltd. had acquired the Lucknow team for Rs 7090 crores, Irelia Company Pte Ltd. (CVC Capital bagged the Ahmedabad franchise for rs 5625 crores.

The new franchises will participate in IPL from 2022 season onwards subject to the bidders completing the post-bid formalities as specified in the ITT document. The IPL 2022 season will comprise ten teams and will have 74 matches, wherein each team will play 7 home and 7 away matches.

Now after acquiring the teams, both the parties will need to pay the entire amount over a period of 10 years.

These new franchises – Ahmedabad and Lucknow – will now be a part of the 15th edition of the lucrative league, taking the total number of teams to 10 from eight.

The next edition of IPL is likley to be staged in the March-April window and a mega auction for it will most probably be held in December this year or January, 2022.

Star Sports set to break all revenue records in the history of IPL

The yearly cricket carnival may still be a week away but the official broadcaster of the lucrative Indian Premier League (IPL) — Star Sports will definatley be delighted a lot with the way things have panned for them.

After a season outside India, the IPL is back home and the entire inventory of Star Sports has been sold out – that too, at a price even higher than the last season, when all the viewership records in the history of the league were broken.

In the upcoming season, which will witness 60 games, a record 115 number of brands will be seen across the Star Sports network channels and Disney+ Hotstar during the LIVE broadcast and programming.

Notably of these 115 brands, 18 lie within the sponsor category.

Even when Star had stopped its ad sales a week before the league last year, the total number of brands associated with it were 108, seven less than this year.

The ad sales revenue, which was Rs 3100 crore in 2020 season, which was held in UAE due to pandemic, is expected to cross Rs 3600 crore this year with 115 brands on board.

It is worth noting that each co-Presenting sponsorship deal has been signed at a range between Rs 115-120 crore and the associate Sponsors are coming on board at Rs 55-65 crore levels.

Not only Star is raking big with the broadcast sponsors but Live Streaming partner Disney+Hotstar has also signed 10 deals already.

For the Live Streaming, Dream11 is the co-presenting sponsor, and Upstox & Vimal Elaichi are co-powered by sponsors. On the other hand, brands like PhonePe, AMFI, Unacademy, Pharmeasy, Livspace, Swiggy, and Parle Agro have been signed as associate sponsors.

Although Star has increased the ad rates for for on-air packages by almost 15-20 percent – but that hasn’t deterred the brands to sign up as advertiser for the upcoming 14th season. While Star sold its inventory somewhere between Rs 11-11.5 lakh per 10 seconds in 2020, it has now seen a hike as it this time it was sold between Rs 13 to 13.5 lakh for per 10 seconds.
Significantly, the viewership of IPL saw an increase of 23 percent in 2020 despite the global economic slowdown. This is the reason why despite increasing its ad rates, brands have been desperate to join the bangwagon and so, Star has received such a phenomenal response from the market.

Disney+ Hotstar VIP launches new campaign for VIVO IPL 2021

The upcoming 14th edition of the cash-rich VIVO Indian Premier league (IPL) is just round the corner and before the cricketing fever takes over the nation, Disney+ Hotstar VIP on Tuesday rolled out an exciting new campaign – ‘Entertainment Ka All-Rounder’.

Conceptualized by DDBMudra Group, these new films feature popular actors Ajay Devgan and Tamannaah Bhatia; each in a recognizable disguise, as they try to convince people to watch their soon-to-release titles on Disney+ Hotstar VIP rather than just focusing on LIVE cricket action.

Ajay stars as Sudarshan and Tamannaah as Manickam, both are put in everyday office situations as they praise their work only to be informed of the platform’s expansive content offering. The quirky campaign signifies the fierce battle that will be fought between the biggest superstars – on & off the cricketing field as they try to win the viewers’ attention.

Commenting on the campaign, Sidharth Shakdher, Executive Vice President and Chief Marketing Officer, Disney+ Hotstar said in a statement: “Disney+ Hotstar is the default digital platform for sports in India today, and this year, when India comes to us for Vivo IPL 2021, we will give them a no-holds-barred entertainment experience – Cricketainment in its truest form. Based on the insight that cricketainment is tantamount to having the best of both worlds, we wanted this campaign to reinforce that we are the only OTT brand that offers Vivo IPL 2021 and LIVE sports, along with the latest movies and original shows.”

“And to drive home this message in a fun, memorable and entertaining way, we are launching our campaign ‘Entertainment Ka All-Rounder’ which breaks through the clutter by using never-seen-before avatars of Ajay Devgan and Tamannaah Bhatia,” he added.

Starting April 9, all LIVE matches of Vivo IPL 2021 will be exclusively available to new and existing subscribers of Disney+ Hotstar VIP (INR 399/- for 12 months) and Disney+ Hotstar Premium (INR 1499/- for 12 months). Fans will be able to enjoy commentary in 8 languages – English, Hindi, Tamil, Telugu, Kannada, Bangla, Malayalam and an exclusive feed in Marathi.

As cricket fever takes over the country, Disney+ Hotstar VIP will soon be home to some of the most anticipated titles of the year including mega blockbuster films that will directly release on the platform (The Big Bull, Bhuj: The Pride of India), the best of global movies and shows (The Falcon and the Winter Soldier) dubbed in Hindi, Tamil and Telugu, upcoming exclusive Hotstar Specials shows in seven languages (Special Ops 1.5, Season 2 of Aarya) and much more; that promise a full year of quality entertainment.

These ad-films have been rolled out in 3 languages – Hindi, Tamil and Telugu and are available on Disney+ Hotstar VIP’s digital platforms.

IPL 2021: VIVO replaces Dream 11 as title sponsor

Just before the mini-autions for the upcoming edition of the Indian Premier League (IPL), league’s Governing Council chairman Brijesh Patel revealed that VIVO is back as the title sponsor of the cash-rich league.

Speaking spoke ahead of the auction in Chennai on Thursday, he confirmed that the mobile phones manufacturer is back as the title sponsor. Significantly Dream 11, an Indian fantasy sports platform, was signed as the title sponsor for the 2020 season.

In the 2020 season, Dream 11 was roped in for Rs 222 crore for just a season, which was held in UAE, whereas they had been getting Rs 440 crore per year from VIVO.

VIVO was forced to pull out as the totle sponsor of the lucrative league following a backlash on social media.

Earlier in 2018, VIVO had signed a five-year deal worth Rs 2,199 crore.

Ganguly dismisses Vivo exit a blip for ‘financially strong BCCI’

The exit of Vivo as the Indian Premier League title sponsor for this season can deal a blow of up to ₹ 200 crores to the Board of Control for Cricket in India.

However, BCCI president Sourav Ganguly has ruled out that the development could be a financial crisis for the board. The former India captain rather dismissed it as a “blip”, which can be easily handled.

“BCCI is a strong foundation. The game, the administrators in the past have made it so strong that the BCCI is able to handle all these blips,” said Ganguly in an obvious reference to the Vivo deal and other feared monetary deficits in due to the COVID-19 pandemic impact.

The BCCI president was speaking at a webinar organised by textbook publishers S. Chand on Saturday.

Chinese mobile handset manufacturer Vivo has swapped the ₹440 crores sponsorship commitment for this year with the 2023 season. Ganguly didn’t see it as a crisis.

“I would not call it a financial crisis. It’s a little bit of a blip and the only way you can do (overcome) that is by being professionally strong over a period of time. Big things don’t come overnight, big things don’t go away overnight. Preparation for a long period of time gets you ready for losses, and success,” the Sportstar has quoted Ganguly saying as the webinar.

“BCCI is a strong foundation. The game, the administrators in the past have made it so strong that the BCCI is able to handle all these blips,” he said.

Ganguly further added that the cricket world can draw inspiration from the resumption of international cricket in England.

“If you look at England, there is county cricket going on everywhere. There’s football happening; they just finished the Premier League. That gives you confidence that if they can go around the country and get cricket done if we have the right medical staff and the teams are spread out in various venues and we do it clinically and professionally, I am sure we can get past this. There is no guarantee of anything. You have to believe in yourself,” he said.

BCCI confirms suspension of Vivo contract for IPL 2020

The Board of Control for Cricket in India has confirmed that the Chinese mobile phone manufacturer Vivo will not be the title sponsor for the Indian Premier League 2020.

Without attributing any reason, the BCCI issued a Press release to announce the suspension of the contract just in one sentence.

“The Board of Control for Cricket in India (BCCI) and Vivo Mobile India Pvt Ltd have decided to suspend their partnership for Indian Premier League in 2020,” reads the mail.

In yet another significant development, the mail does not bear the name of the issuing authority.

The media had widely reported on Tuesday that Vivo will not be the title sponsor for the IPL this year. The contract, which was to end after the IPL 2022, has instead been extended till 2023.

The BCCI Press release, however, has no mention of the extension of the contract in lieu of the year of suspension, nor does it state any reason.

The decision is reportedly influenced by the rising anti-China sentiment in the country and the Government of India’s stern stand to dissuade business with the Chinese brands.

Also read: Anti-China sentiment, State behind Vivo’s IPL exit?

The IPL Season 13 is slated from September 19 to November 10 in the UAE.

The BCCI will now initiate a tender process to find the title sponsor for the IPL in the UAE.

Jio and Byju’s are reported to be the key contenders.

Anti-China sentiment, State behind Vivo’s IPL exit?

Vivo is out of the IPL sponsorship deal. The Board of Control for Cricket in India will float fresh tenders to find a replacement.

This is what we all have come to know since Tuesday afternoon. What few people knew that the BCCI had “unofficially” alerted key media buyers to find a replacement for VIVO.

The franchisees too had been given a feeler that the ₹440 crore title sponsorship is off the cards this year.

The decision is influenced by the anti-China sentiment and the stringent Government policies to dissuade business with the Dragon which has caused unrest on India’s northern frontiers for the past several months.

The nationwide sentiment against the Chinese brands had grown manifold when the 20 Indian Army men were martyred by China’s soldiers. The scuffle had also resulted in major casualties on the other side as the Indian Jawans bravely defended our frontiers.’’

The Government ever since has enforced stringent economic measures against the Chinese brands, including banning the Chinese mobile apps and import of television sets.

There has been a strong voice of dissent against Vivo’s IPL sponsorship deal. The board and the Union Government have both been under pressure to get rid of the IPL title sponsor, which is a Chinese brand with a significant presence in India.

SportzFront has learnt that Vivo was also getting increasingly jittery about the deal in wake of the developments for the past few months.

In addition to the weaker market scenario and the IPL being moved to the UAE, there has been a growing concern about some tough measures expected from the Government.

It is learnt that following the successful launch of Apple’s first phone from its Chennai plant, Government is planning to offer favourable deals to overseas mobile brands as part of the “made in India” movement. It is feared that the deals will not be extended to the Chinese brands. That will further dent Vivo’s India business.

While Vivo looked for an exit from its ₹ 440 crore deal with the BCCI, it is learnt pressure was also growing on the board to keep the wholly-owned Chinese brand out of business.

In such a scenario, the board and the brand have agreed to suspend the deal for this season and extend the existing contract by one more year on the same terms.

Thus, it becomes a win, win situation for all – the BCCI, Vivo and the Government of India.

After the development, it is expected that the Government will soon announce the confirmation to stage the league in the UAE.

The BCCI on its part is announcing an invitation to tender for the IPL 2020 sponsorship.

The BCCI will be expecting around ₹ 250 crores for the IPL 2002 title rights.

IPL 2020: A ₹ 440 crore setback; VIVO on its way out

The Indian Premier League 2020 is in for a ₹ 440 crore setback. The IPL title sponsor VIVO has optged out of the deal, at least for this year.

Two days after the IPL Governing Council had decided to go ahead with the Chinese sponsors, including the title sponsor VIVO, it is learned that the BBK Electronics-owned smartphone brand will skip the five-year contract at least for the upcoming season in the UAE.

SportzFront has reliably learned that the BCCI and the IPL title sponsor have reached consensus to “suspend” the deal for this season. “Vivo considering the bleak market scenario and on the ground that it will not get the right value for the deal since the league was not happening in India, had asked the BCCI to renegotiate the contract for this year,” a source confirmed to SportzFront.

“The IPL title sponsor wanted around 40% deduction in the ₹ 440 contractual obligations. It is said to have been agreed that this season will be treated as a ‘zero year’ in the deal. The five-year contract will be extended by a year. Thus the deal that was to end in 2020 will continue till 2023.”

The development will, however. land the Board of Control for Cricket in India in deep trouble. With nearly a month and a half to go for the league, it will be just impossible to find a brand that could come closer to the Vivo deal.

VIVO had retained the IPL title sponsorship in a jaw-dropping ₹ 440 crore deal in 2019. It was over 400% per annum of the value of the smartphone brand’s previous contract and more than 300% higher than the next best bid made by the company’s sister concern Oppo.

In the market hit hard by to slowdown in wake of the COVID-19 pandemic, the BCCI will find it hard to find a replacement at a considerable value. It will now have to rush with the tender process.

According to media reports, the board will float an invitation to invite tender in the next three days.

National daily Times of India has reported that a prominent IPL franchisee has informed the other team owners that the Vivo India is poised to exit the IPL 2020 sponsorship, at least for this year.

The weak market scenario due to COVID-19 pandemic and dropping sales due to anti-China sentiments, coupled with the league being moved to the UAE, had led to the disinterest of the brand. Vivo as part of the deal garners best-on-ground activation through its VIVO IPL boxes during the matches.

Since the league will be played at an offshore venue with no crowds at least in the initial phase, the brand had already lost its best activation opportunity around the IPL.

There is also growing concern around the Government of India rolling out stringent economic measures against the Chinese products and brands. A number of  Chinese mobile applications and the import of television sets have already banned. More economic restrictions are feared in time to come.

IPL confirmed in UAE: Sept 19-Nov 10 dates, Chinese sponsors to stay

The Indian Premier League Governing Council has laid all speculation to rest about the 13th season of the league.

IPL 2020 has been confirmed from September 19 to November 10 in the UAE. Among other important decision, it has been decided to continue with the Chinese sponsors and the Women’s T20 Challenger series (better known as Women’s IPL) has also been cleared.


The Governing Council has also decided to address the concerns of the broadcaster. The final has been extended by two days to November 10, Sunday. It will be the first time in the 13 seasons of the IPL that the final will not be played on Sunday.

In another first for the IPL, the day matches will start at 3:30 pm (IST / 2:00 pm UAE time) and the prime time games will start 7:30 pm (IST / 6 pm UAE time).


The Governing Council was informed that the Union Government in principal has cleared to move the league to the UAE, a formal nod will be received in the next couple of days.

The UAE was opted as the destination to stage the IPL after the Government had declined permission to host the league in India. “Mumbai and Gujarat were proposed as the States for staging the league in a bio secured bubble. ICC’s Garware Stadium, Wankhede Stadium and the DY Patil stadiums were the proposed venues for Mumbai; and Ahmedabad, Baroda and Rajkot for Gujarat,” a Governing Council member confirmed to SportzFront on condition of anonymity.

“The Government ruled out any possibility to stage the league in India this year due to a spike in the COVID-19 cases in the country. UAE has been picked as the venue in consultation with Government.

“The BCCI will get a formal confirmation from the Government in the next two to three days.”


The meeting was attended “actively” by BCCI president Sourav Ganguly, whose term technically was over on July 27. He continues to be in the office as the BCCI has sought permission from the Supreme Court to allow him and secretary Jai Shah to complete three-year tenures in the board office. Shah’s term under the present BCCI constitution was over in June.

However, Shah and board treasure Arun Dhumal could not join the teleconference. Shah’s father, Union Home Minister Amit Shah, has tested positive for COVID-19 infection. Dhumal failed to make it due to a demise in close relation, the GC member said.


Match Venues: The matches will take place at three venues in the UAE – Dubai, Sharjah and Abu Dhabi.
Squad Strength and COVID-19 Replacement: In view of the abnormal circumstances due to COVID-19 pandemic, the squads will have a cap for up to 24 palyers. However, in the unfortunate circumstances of a player testing positive for novel coronavirus the teams will be allowed to summon replacements.
Players and franchisees travel: The player and support staff from India or overseas will be flown into the UAE via chartered flights and kept in a bio secure bubble.
Medical Staff: Top medical professional and hospitals will be signed for medical needs. “It was decided to allocate the best ever budgets for medical needs of the teams and the staff,” the GC member said.
Women’s T20 Challenge: Women’s T20 Challenge will also take place in the UAE and will comprise three teams with four matches to be played during the IPL Playoff week.
SOPs: The Governing Council also discussed the comprehensive Standard Operating Procedures (SOPs), which will be finalised and published in due course, including the agencies to execute and deliver a bio-secure environment for safe and successful conduct of IPL 2020 Season.
Double Headers: The 53-day tournament will witness 10-afternoon matches starting at 15:30 IST while the evening matches will start at 19:30 IST.

In yet another positive development for the league, the GC was informed that all the existing sponsors are staying with the IPL. The GC, which had to deliberate on the complex issue of the Chinese sponsors, has decided to retain all the brands.

The IPL GC Chairman Brijesh Patel and the IPL CEO Hemang Amin will now have a virtual meeting with all the IPL team owners. The GC will meet yet again to deliberate on the franchisees suggestions, if any.