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Vivo Pro Kabaddi League schedule for first half announced

Vivo Pro Kabaddi League schedule for first half announced

Mashal Sports, organisers of vivo Pro Kabaddi League (PKL), on Wednesday announced the schedule of the first half for season 8 that will begin from December 22 in Bengaluru. The entire season will be conducted…

Star Sports launches new campaign ahead of Hero ISL 2021-22

Star Sports launches new campaign ahead of Hero ISL 2021-22

For over eight years, the Hero Indian Super League (ISL) has significantly altered the football landscape in the country – from nurturing and showcasing young players, creating a wide talent pool, attracting attention of some…

T20 World Cup: Will India’s early exit hit ad revenue of official broadcaster???

T20 World Cup: Will India’s early exit hit ad revenue of official broadcaster???

The Virat Kohli-led Team India’s dismal show in the ongoing T20 World Cup has undoubtedly disappointed the Indian fans around the globe. With the Men in Blue’s early exit from the showpiece event, one question…

T20 World Cup 2021 contest between India & Pakistan becomes most viewed T20I match

T20 World Cup 2021 contest between India & Pakistan becomes most viewed T20I match

The ICC Men’s T20 World Cup 2021, one of the most awaited tournaments of the year, has delivered exceptional viewership on Star India network, the official broadcaster of the event, registering a cumulative reach of…

BCCI expected to earn between Rs 5,000-7,000 crore from sale of two new IPL franchises

BCCI expected to earn between Rs 5,000-7,000 crore from sale of two new IPL franchises

The Board of Control for Cricket in India (BCCI), the country’s apex cricketing body, is expected to get richer by Rs 5,000-7,000 crore after the two new franchises of the lucrative Indian Premier League (IPL)…

2007 WC winning star share views on upcoming Ind-Pak clash

2007 WC winning star share views on upcoming Ind-Pak clash

The evening of October 24 will see the Dubai International Stadium house one of the most historic and mouth-watering clashes in cricketing history as the Virat Kohli-led Team India will lock horns with arch-nemesis Pakistan…

TV Ad volume of IPL 2021 registers rise of six percent

TV Ad volume of IPL 2021 registers rise of six percent

The 14th edition of the cash-rich Indian Premier League (IPL) concluded on October 15 which saw the MS Dhoni-led Chennai Super Kings (CSK) winning its fouth title after defeating two-time champions Kolkata Knight Riders (KKR)…

Star Sports brings back iconic ‘Mauka Mauka’ campaign ahead of India-Pakistan clash

Star Sports brings back iconic ‘Mauka Mauka’ campaign ahead of India-Pakistan clash

Ahead of the high-octane and eagerly anticipated India-Pakistan clash in the ICC Men’s T20 World Cup 2021 on October 24, Star Sports, the official broadcaster of the marquee tournament, has once again recreated the iconic…

Pro Kabaddi Season 8 to begin on Dec. 22

Pro Kabaddi Season 8 to begin on Dec. 22

Mashal Sports, organizers of Pro Kabaddi League (PKL), has announced the return of the league’s season 8, which is scheduled to commence from December 22, 2021. The Player Auctions for the season were conducted on…

ICC likely to halve media rights cycle from eight to four, says report

ICC likely to halve media rights cycle from eight to four, says report

The international cricket calendar will witness a huge transformation in the next coming years as global cricket governing body – the International Cricket Council (ICC) will most likley halve the duration of its media right…