As part of its commitment of creating new possibilities for women in sport through game-changing product, programs and athlete partnerships, Adidas on Wednesday announced the signing of Palak Kohli, the world’s youngest para-badminton player, into…
Indian Super League (ISL) franchise FC Goa on Tuesday announce to have signed 1Xnews as the club’s Principal Title Sponsor for the ongoing 2021-22 season of the league. As part of the tie-up, 1Xnews will…
Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer, has announced that its association with Chennaiyin FC for the fifth consecutive year. The two-time Indian Super League (ISL) champions began their association…
Dialog Axiata, one of Sri Lanka’s largest telecommunications service providers, has been named as the title sponsor for the upcoming SLC Invitational T20 League, which will be played from between August 12 and 24 at…
Minor League Cricket (MiLC) has announced global automaker Toyota as a sponsor for the upcoming first season of 2021, which will begin on July 31. The upcoming tournament will see 27 teams competing for a…
Sri Lanka Cricket (SLC) has announced IFS, a global cloud enterprise software company, as the national T20 team’s ‘Back of Jersey Branding’ partner for the upcoming T20I series against England. Under the agreement, IFS will…
IG, an online trading and investments company, has been signed in as an Official Partner of England Cricket for a period of three years following which the logo of the company will appear on the…
In 1973, Richard Carpenter and John Bettis wrote a song for the album Now & Then. The song, ‘Its Yesterday Once More’, was a roaring hit. For retro music aficionados, it is a song that…
Sports rights industry worldwide is feared to suffer a year on year revenue loss of up to 37% in sponsorship sales alone, which are projected to fall from $46.1 bn last year to $ 28.9…