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Shyam Steel India roped in as official partner of ICC World Test C’ship Final

Shyam Steel India roped in as official partner of ICC World Test C’ship Final

Shyam Steel India, a leading producers and manufacturers of TMT Bars in India, on Monday was roped in as the official partner for the inaugural edition of ICC World Test Championship (WTC) Final between India and…

Kohli to continue association with Audi India

Kohli to continue association with Audi India

India skipper Virat Kohli, will continue his association with Audi India, the German luxury automobiles manufacturer. Kohli has been associated as a friend of Audi India since 2015 but has been driving an Audi since…

SLC rope in IFS as national T20 team’s ‘Back of Jersey Branding’ partner for England series

SLC rope in IFS as national T20 team’s ‘Back of Jersey Branding’ partner for England series

Sri Lanka Cricket (SLC) has announced IFS, a global cloud enterprise software company, as the national T20 team’s ‘Back of Jersey Branding’ partner for the upcoming T20I series against England. Under the agreement, IFS will…

Indian sportswear brand SIX5SIX signs kit, merchandise partnership with Portuguese club Estoril

Indian sportswear brand SIX5SIX signs kit, merchandise partnership with Portuguese club Estoril

Delhi-based Indian sportswear brand SIX5SIX on Tuesday announced a multi-year kitting and merchandise partnership with  Grupo Desportivo Estoril Praia, a Portuguese sports club from Estoril, which is looking to expand its global presence and also expand…

PSL signs partnership with TikTok to expand fan base

PSL signs partnership with TikTok to expand fan base

Pakistan’s domestic premier T20 league — Pakistan Super League (PSL) has signed partnership with Chinese TikTok, the leading destination for short form videos, for the remaining part of the sixth season, which will begin from…

IG to sponsor England Cricket for three years

IG to sponsor England Cricket for three years

IG, an online trading and investments company, has been signed in as an Official Partner of England Cricket for a period of three years following which the logo of the company will appear on the…

Djokovic, Asics extend footwear endorsement deal for another three years

Djokovic, Asics extend footwear endorsement deal for another three years

Novak Djokovic, the current World No. 1 tennis player, has extended his sponsorship deal with Japanese footwear brand Asics for another three more years. Djokovic, 33, was first signed as ASICS Global Footwear Ambassador in…

Puma India ropes in Washington Sundar, Devdutt Padikkal as brand ambassadors

Puma India ropes in Washington Sundar, Devdutt Padikkal as brand ambassadors

PUMA, a German multinational corporation that designs and manufactures athletic and casual footwear, apparel and accessories — has signed a long-term partnership deal with Royal Challengers Bangalore (RCB) stars Washington Sundar and Devdutt Parikkal As…