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Real estate developer Eldeco ties up with Rohit Sharma’s cricket academy CricKingdom

Real estate developer Eldeco ties up with Rohit Sharma’s cricket academy CricKingdom

Eldeco on Wednesday announced its partnership with CricKingdom, a cricket academy by India T20I skipper Rohit Sharma for their flagship project, Eldeco Live by the Greens at Sector – 150 Noida. The project boasts of…

Manchester City signs new regional partnership with DreamSetGo

Manchester City signs new regional partnership with DreamSetGo

Manchester City, the English football club based in Manchester which competes in the top flight of English football – Premier League, on Wednesday announced a new regional partnership with DreamSetGo. Notably, DreamSetGo is India’s first…

IOC, UNODC extend collaboration to fight corruption, crime in sport

IOC, UNODC extend collaboration to fight corruption, crime in sport

In a move aimed to prevent youth crime, violence and drug use through sport, the International Olympic Committee (IOC) and the United Nations Office on Drugs and Crime (UNODC) have announced to extend their memorandum…

Chelsea and DreamSetGo unveil new partnership for Indian fans

Chelsea and DreamSetGo unveil new partnership for Indian fans

Chelsea Football Club have joined forces with DreamSetGo who become their first-ever Official Indian Fan Experience Partner, helping to bring Blues supporters in India closer to the club than ever before. DreamSetGo is India’s first…

Athletics Federation of India Partners with IOS Sports and Entertainment

Athletics Federation of India Partners with IOS Sports and Entertainment

Athletics Federation of India (AFI) in a first of its kind partnership, joined hands with IOS Sports and Entertainment Pvt. Ltd – one of the oldest leading sports management organizations in India, to bring them…

Bengaluru FC signs Rage Coffee as official partner on two-year deal

Bengaluru FC signs Rage Coffee as official partner on two-year deal

Indian Super League (ISL) outfit Bengaluru FC (BFC) on Tuesday announced to enter into a two-year association with Rage Coffee, owned and operated by Swmabhan Commerce Private Limited, who will be the Blues’ Official Partner.…

Hero ISL becomes first sports league in India to enter NFT market; partners with Terra Virtua

Hero ISL becomes first sports league in India to enter NFT market; partners with Terra Virtua

Hero Indian Super League (ISL) on Wednesday announced a landmark partnership with London-based Terra Virtua Limited to launch its exclusive non-fungible tokens (NFTs) as digital collectibles ahead of the 2021-22 season. The agreement sees ISL,…

Thums Up partners with Mohammed Siraj

Thums Up partners with Mohammed Siraj

After celebrating the ‘Toofani’ spirit with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up, Coca-Cola India’s home-grown brand, celebrates the grit and determination of the Indian fast bowler – Mohammad…

LaLiga and VRM join forces to bring exclusive Spanish football experiences to China

LaLiga and VRM join forces to bring exclusive Spanish football experiences to China

LaLiga and the advertising and marketing agency VRM will organize exclusive premium hospitality events in China with the aim to offering fans of the Asian country a new way to enjoy the Spanish championship. This…

ECB signs Castore as official kit supplier of England cricket

ECB signs Castore as official kit supplier of England cricket

The England and Wales Cricket Board (ECB) and Castore, a British manufacturer of sportswear and athletic clothing, headquartered in Manchester, have today announced a new long-term partnership that will see the sportswear brand become the…