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Thums Up partners with Mohammed Siraj

Thums Up partners with Mohammed Siraj

After celebrating the ‘Toofani’ spirit with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up, Coca-Cola India’s home-grown brand, celebrates the grit and determination of the Indian fast bowler – Mohammad…

Tata Motors & WFI strengthen partnership; launch holistic development programme for grappplers

Tata Motors & WFI strengthen partnership; launch holistic development programme for grappplers

Tata Motors, India’s largest commercial vehicle manufacturer, and the Wrestling Federation of India (WFI) strengthened their long term partnership further with the announcement of ‘Quest for Gold at Paris Olympics 2024’, a holistic development programme…

India’s England tour achieves record viewership on Sony Sports channels for an away Test series

India’s England tour achieves record viewership on Sony Sports channels for an away Test series

Team India’s performance in the currently ongoing England tour on Sony Sports has been the highest for an away bilateral test match series featuring the Indian cricket team in the past three years. The average…

Lovlina Borgohain, Manpreet Singh onboards Shyam Steel as brand ambassadors

Lovlina Borgohain, Manpreet Singh onboards Shyam Steel as brand ambassadors

Shyam Steel, a TMT bar producer and manufacturer, has appointed Tokyo Olympic medallists Lovlina Borgohain and Manpreet Singh as their brand ambassadors. Aligned with the mission of “Maksad Toh India Ko Banana Hai”, these appointments…

Novak Djokovic renews contract with Lacoste

Novak Djokovic renews contract with Lacoste

Lacoste, a boutique sportswear brand, has announced to renew its partnership with ace Serbian tennis player Novak Djokovic till 2025. With the development, the company will be now kitting the player at all his sports…

Thums Up becomes first FMCG brand to partner with Tokyo 2020 Paralympic Games

Thums Up becomes first FMCG brand to partner with Tokyo 2020 Paralympic Games

After celebrating real heroism with #PalatDe campaign at Tokyo Olympics 2020, The Coca-Cola Company’s home-grown brand – Thums Up, has now become the first FMCG brand to partner with the Tokyo 2020 Paralympic Games. Through…

Viacom18 bags broadcast & digital rights for Italian Serie A

Viacom18 bags broadcast & digital rights for Italian Serie A

Viacom18, an Indian joint venture operation between TV18 and ViacomCBS based in Mumbai, has announced that it has acquired the broadcast and digital rights for Italian Serie A for the Indian sub-continent region for the…

Neuberg Diagnostics ropes in MS Dhoni as brand ambassador

Neuberg Diagnostics ropes in MS Dhoni as brand ambassador

Neuberg Diagnostics, an Indian diagnostics lab chain, has announced former India captain MS Dhoni as the company’s brand ambassador for a period of two years. After the development, Dhoni will be seen endorsing Neuberg’s health…

Dialog Axiata named as sponsor of SLC Invitational T20 League

Dialog Axiata named as sponsor of SLC Invitational T20 League

Dialog Axiata, one of Sri Lanka’s largest telecommunications service providers, has been named as the title sponsor for the upcoming SLC Invitational T20 League, which will be played from between August 12 and 24 at…

SonyLIV signs over 50 advertisers for India’s tour of SL

SonyLIV signs over 50 advertisers for India’s tour of SL

SonyLIV, an Indian over-the-top Freemium streaming platform owned by Sony Pictures Networks India, has reportedly roped in more than 50 advertisers for the ongoing India’s tour of Sri Lanka. The advertisers include some big names…