India’s leading sports management college, International Institute of Sports Management (IISM) has launched India’s first-ever book on Sports Marketing in the country as part of a series that will aim to enrich students with industry…
German sports apparel designer and manufacturer – Adidas – has announced its biggest ever commitment to Indian women athletes, in line with its “Impossible is Nothing” tagline for the ongoing year which will witness a…
Kia Corporation, the South Korean multinational automobile manufacturer headquartered in Seoul, South Korea, on Thursday announced to support the Australian Open 2022 (AO22) – the prestigious tennis Grand Slam event of the Asia-Pacific region –…
Gera Developments, pioneers of the real estate business and the award-winning creators of premium residential and commercial projects in Goa, Pune, and California, have signed a partnership with CricKingdom, Cricket Academy by Rohit Sharma for…
Known for bringing to life some of the most endearing and impactful campaigns, Sony Pictures Sports Network (SPSN) embarks on a yet another journey with the launch of its latest campaign ‘Prime Volleyball Jahaan, Public Wahaan’ ahead of the…
The International Hockey Federation (FIH), the world governing body for the sport of hockey, and Sportradar, one of the leading global sports technology company that creates immersive experiences for sports fans, on Monday announced a…
Spanish Football League LaLiga and global investment fund CVC have signed a strategic agreement setting in motion Boost LaLiga (“LaLiga Impulso”), the project to boost the global growth of LaLiga and its clubs. The signing…
Indian Super League (ISL) franchise FC Goa on Tuesday announce to have signed 1Xnews as the club’s Principal Title Sponsor for the ongoing 2021-22 season of the league. As part of the tie-up, 1Xnews will…
Sony Pictures Sports Network (SPSN) has geared up to live broadcast the oldest and biggest rivalry in the history of cricket – The Ashes 2021 from December 8, 2021 and the network has received overwhelming…
Manchester City, the English football club based in Manchester which competes in the top flight of English football – Premier League, on Wednesday announced a new regional partnership with DreamSetGo. Notably, DreamSetGo is India’s first…