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International social media sensation Khaby Lame join hands with Dream11

International social media sensation Khaby Lame join hands with Dream11

International social media sensation Khaby Lame has joined hands with the world’s largest fantasy sports platform, Dream11, marking his first-ever association with an Indian brand. Khaby created a short video skit with Indian content-creator, Viraj…

Optimum Nutrition names Rishabh Pant as their brand athlete

Optimum Nutrition names Rishabh Pant as their brand athlete

One of world’s largest selling sports protein powder brand — Optimum Nutrition — has partnered with ace cricketer and Delhi Capitals (DC) skipper Rishabh Pant to provide him with all his sports nutrition supplement needs.…

Novak Djokovic renews contract with Lacoste

Novak Djokovic renews contract with Lacoste

Lacoste, a boutique sportswear brand, has announced to renew its partnership with ace Serbian tennis player Novak Djokovic till 2025. With the development, the company will be now kitting the player at all his sports…

Neuberg Diagnostics ropes in MS Dhoni as brand ambassador

Neuberg Diagnostics ropes in MS Dhoni as brand ambassador

Neuberg Diagnostics, an Indian diagnostics lab chain, has announced former India captain MS Dhoni as the company’s brand ambassador for a period of two years. After the development, Dhoni will be seen endorsing Neuberg’s health…

Sharath Kamal Achanta associates with sports nutrition brand Fast&Up

Sharath Kamal Achanta associates with sports nutrition brand Fast&Up

Fast&Up, a sports nutrition brand, is associating with India’s popular Table Tennis player Sharath Kamal Achanta for his all-dietary supplement requirements as he prepares for the upcoming Olympics in Tokyo. Recognized as the most trusted…

Pugilist Pooja Rani signs with sports nutrition brand Fast&Up

Pugilist Pooja Rani signs with sports nutrition brand Fast&Up

Fast&Up, a sports nutrition brand, has announced to associate with boxer Pooja Rani for all her dietary supplement requirements as she prepares for the upcoming Tokyo Olympics. Riding high on the back of winning the…

Kohli to continue association with Audi India

Kohli to continue association with Audi India

India skipper Virat Kohli, will continue his association with Audi India, the German luxury automobiles manufacturer. Kohli has been associated as a friend of Audi India since 2015 but has been driving an Audi since…

Baseline Ventures signs multi-year deal with boxing sensation Pooja Rani

Baseline Ventures signs multi-year deal with boxing sensation Pooja Rani

Baseline Ventures, a sports marketing firm, has roped in boxing sensation Pooja Rani to their talent roster as part of a multi-year deal which will witness the company managing all the commercial interests of the…

Shastri, Arun, Sridhar to mentor Ironwood Education’s coaching programme

Shastri, Arun, Sridhar to mentor Ironwood Education’s coaching programme

Ironwood Education, a professional training and education company in India, has announced the launch of a certification programme for Cricket Coach Education and Development and has roped in Team India head coach Ravi Shastri, bowling…

Djokovic, Asics extend footwear endorsement deal for another three years

Djokovic, Asics extend footwear endorsement deal for another three years

Novak Djokovic, the current World No. 1 tennis player, has extended his sponsorship deal with Japanese footwear brand Asics for another three more years. Djokovic, 33, was first signed as ASICS Global Footwear Ambassador in…