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EPL club Norwich City FC scraps shirt sponsorship deal after fans’ backlash

EPL club Norwich City FC scraps shirt sponsorship deal after fans’ backlash

English Premier League (EPL) club Norwich City FC has dropped its new shirt sponsorship deal with a gambling operator following backlash from fans at the firm for using sexual images of young women in its…

Indian sportswear brand SIX5SIX signs kit, merchandise partnership with Portuguese club Estoril

Indian sportswear brand SIX5SIX signs kit, merchandise partnership with Portuguese club Estoril

Delhi-based Indian sportswear brand SIX5SIX on Tuesday announced a multi-year kitting and merchandise partnership with  Grupo Desportivo Estoril Praia, a Portuguese sports club from Estoril, which is looking to expand its global presence and also expand…

Baseline Ventures signs multi-year deal with boxing sensation Pooja Rani

Baseline Ventures signs multi-year deal with boxing sensation Pooja Rani

Baseline Ventures, a sports marketing firm, has roped in boxing sensation Pooja Rani to their talent roster as part of a multi-year deal which will witness the company managing all the commercial interests of the…

AFC signs exclusive media rights deal with CBS Sports

AFC signs exclusive media rights deal with CBS Sports

The Asian Football Confederation (AFC) and CBS Sports on Thursday announced a multi-platform agreement for exclusive rights to the AFC competitions in the United States of America. Paramount+ will stream exclusive coverage of the AFC’s…

Shastri, Arun, Sridhar to mentor Ironwood Education’s coaching programme

Shastri, Arun, Sridhar to mentor Ironwood Education’s coaching programme

Ironwood Education, a professional training and education company in India, has announced the launch of a certification programme for Cricket Coach Education and Development and has roped in Team India head coach Ravi Shastri, bowling…

Djokovic, Asics extend footwear endorsement deal for another three years

Djokovic, Asics extend footwear endorsement deal for another three years

Novak Djokovic, the current World No. 1 tennis player, has extended his sponsorship deal with Japanese footwear brand Asics for another three more years. Djokovic, 33, was first signed as ASICS Global Footwear Ambassador in…

Sportradar acquires sports data, technology company InteractSport

Sportradar acquires sports data, technology company InteractSport

Sportradar, the global provider of sports data intelligence and sport entertainment solutions, on Tuesday announced that it has entered into a definitive agreement to acquire InteractSport, a sports data and technology company with partnerships across…