Tag Archives: Sports Broadcasting

PSL TV broadcast rights witnesses rise of 50 percent

The Pakistan Cricket Board (PCB) has announced to sign a two-year Pakistan Super League’s (PSL) broadcast deal worth USD 24 million with local sports channels A Sports and PTV Sports.

Issuing a statement, the PCB said: “Cricket fans in Pakistan will be able to watch the seventh and eighth editions of the HBL Pakistan Super League on A Sports and PTV Sports after a consortium of ARY and PTV submitted the highest bid, pursuant to a public tender process, for a TV broadcast deal with the Pakistan Cricket Board for the 2022 and 2023 seasons.”

“The consortium of ARY and PTV submitted the highest bid, which is an increase of 50 per cent increase from the last cycle,” it added.

The previous deal was worth USD 36 million but its period was for three years and included the international rights as well.

On the other hand, for the upcoming two-year cycle, the international broadcast rights for the PSL were sold separately and the rise of 50 percent is also because of a weakening rupee against the dollar.

On the other hand, the PCB claimed that that the bid witnessed such a whopping increase was because of the broadcasters’ interest in showcasing the Pakistan cricket stars, who have enjoyed a terrific run in international cricket recently, and the Pakistan Cricket Board’s efforts to galvanise the sport’s fan base.

It further supported it statement by saying that the Babar Azam’s side has won 12 of their last 13 completed T20Is to finish 2021 with record 20 wins in the short format, the most for any international side.

Commenting on the development, PCB Acting CEO Salman Naseer said: “The extraordinary interest and increase in the TV broadcast rights of the HBL Pakistan Super League underscores how popular the tournament has become despite being launched just six years ago.”

“I want to thank the consortium of ARY and PTV for valuing the biggest product of Pakistan cricket, which has become a source of inspiration for thousands of young children to take up the sport,” he added.

On the other hand, ARY Group CEO Salman Iqbal said: “I am overjoyed to have bid the highest amount for HBL Pakistan Super League TV broadcast rights for the next two seasons. I have always supported Pakistan and Pakistan’s cricket. It is an honour for me to have exceeded the reserve price for the broadcast rights and a source of joy to know this significant amount will go toward the growth of Pakistan cricket.”

PTV Managing Director Amir Manzoor said: “PTV has always supported Pakistan cricket and I am proud to announce that we will once again be a part of broadcasting and promoting Pakistan’s own league, the HBL Pakistan Super League.”

This development comes following the PCB’s efforts to broadcast its marquee event around the globe.

Earlier, the PCB had joined hands with Willow TV (North America), Flow Sports (Caribbean), Sky Sports (United Kingdom), Sky Sport (New Zealand) and Super Sport (Africa) to broadcast its international home season and HBL Pakistan Super League from 2021 till 2023.

ZEEL bags UAE T20 League’s broadcast rights for 10 years

Zee Entertainment Enterprises Limited (ZEEL), an Indian media conglomerate which is headquartered in Mumbai, has acquired the broadcast rights for the Emirates Cricket Board’s (ECB) UAE T20 League for a period of 10 years, reports have suggested.

As per reports, the broadcasting deal was signed for $150 million over the 10-year period which means ZEEL will be paying $15 million per year to the ECB as broadcast rights fee for the tournament.

The deal comes at a time when ZEEL is in the process of merging its business with Sony Pictures Networks India (SPNI) and the merger means that the combined entity will be a big player in the sports broadcasting business.

Earlier, ZEEL had quit the sports business in 2016 after selling its Ten Sports to Sony for $385 million.

Recently speaking at APOS India 2021 event, ZEEL MD and CEO Punit Goenka had said that the Zee-Sony merger deal is in progress and the $1.57 billion growth capital infusion by Sony will allow the merged entity to invest in high-quality content, including sports.

“Zee and Sony will form the largest media and entertainment player in the country. Our revenue on a standalone basis will be close to $2 billion and the growth capital that Sony is going to infuse in the merged entity will give us the opportunity to invest in premium content including sports,” Goenka had said.

“There is a going to be a huge opportunity on both digital and linear side to create big scale entertainment properties and acquire large IPs across genres,” he had added.

“While we will reconsider sports on a standalone basis but right now my focus is look on joint consolidated basis with Sony. A lot has changed since we exited the sports business and funnily so, we sold it to Sony, and it’s coming full circle back home,” he had further expressed.

Notably, the deal might be very fruitful for ZEEL as Cricket, which has over 2.5 billion fans across the globe, is the second most watched sport in UAE as the country has a huge diaspora from cricket-loving nationas especially India, Pakistan, Bangladesh and Sri Lanka.

The six-team league will kick off early next year.

What looks interesting is that three of the Indian Premier League (IPL) franchises – Mumbai Indians (MI), Kolkata Knight Riders (KKR) and Delhi Capitals (DC) will acquire a team in the UAE T20 league.

Moreover, the Glazer family, owners of the Manchester United, and Big Bash League (BBL) franchise Sidney Sixers are also expected to own teams in the league.

While MI had recently announced to acquire a frnachise, the others are reportedly in process of doing so.

Reliance Industries Limited (RIL), the parent company of Mumbai Indians, on November 24 had announced to acquire a team in the UAE T20 League.

“Reliance Industries Limited, through its subsidiary Reliance Strategic Business Ventures Ltd (RSBVL) will be acquiring the rights to own and operate a new franchise cricket team in the Emirates Cricket Board’s upcoming UAE T20 League. The move is the first major overseas expansion of Reliance Industries’ cricket operations in the global franchise-based cricket leagues,” the organisers had said in a statement.

On the other hand, Nita Ambani, co-owner & architect of Mumbai Indians had said: “With great pride and joy, we take our Mumbai Indians brand of fearless cricket to a new geography. We are thankful to our fans, both in India and overseas, for supporting MI wholeheartedly. I look forward to strengthening and further expanding our global fanbase, and having a longer engagement with them through this new League.”

“While Mumbai Indians will continue to remain at the heart of our cricket operations, the popularity of global T20 leagues and attractiveness of the UAE market offer a unique opportunity for us to further unlock the value of our sports management expertise. It also allows us a platform to develop young international talent and share best practices both on and off the field,” she added.

For the initial few years, the league will feature six franchise teams competing in a 34-match event. The League will involve some of the biggest names in world cricket and provide a platform and exposure to upcoming young cricketers.

Sony Sports receive overwhelming response from advertisers for Ashes 2021

Sony Pictures Sports Network (SPSN) has geared up to live broadcast the oldest and biggest rivalry in the history of cricket – The Ashes 2021 from December 8, 2021 and the network has received overwhelming response from the advertisers for the five-match series.

This December, cricket fans across India can get ready to witness the tale of the Greatest Sporting rivalry, in four languages for the first time in India. The highly anticipated series will be telecast LIVE on SONY SIX (English), SONY TEN 3 (Hindi) & SONY TEN 4 (Tamil & Telugu) channels and livestreamed on its on-demand OTT platform SonyLIV.

The high-octane series has garnered great advertisers’ interest with brands like Byju’s, Policy Bazaar, Siggnature Elaichi, Bosch Appliances, Dafa News coming on-board while few other big names are also expected to join the bandwagon in the coming days.

Commenting on the upcoming series, Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said: “The Ashes is the platinum standard of Test cricket and has raised the bar of Test cricket over the years. Sony Sports channels will broadcast the series in four languages for the first time, English, Hindi, Tamil and Telugu, so that cricket enthusiasts all over the country can enjoy the matches in their language of choice.”

“With a galaxy of superstars on both Test Teams, the much-anticipated series promises to be a tight-knit contest and has garnered a brilliant response from the advertisers as well,” he added.

To ensure the best of cricketing action reaches the masses and provide the viewers with an overall experience, SPSN will telecast the series in 4 languages for the first time in India.

The Hindi commentary panel will feature prominent names like Vivek Razdan, Saba Karim, Atish Thukral, Raman Bhanot, Snehal Pradhan and Reetinder Singh Sodhi. The Tamil commentary panel will have in presence former cricketers and legends Laxman Sivaramakrishnan and Woorkeri Raman along with Vidyut Sivaramakrishnan, T. Arasu, S. Seshadri, Arun Venugopal, Aarti Sankaran and Sunil Viswanthan while the Telugu commentary panel will feature Keerthi Viswanadha, Prem Sagar, Vijay Mahavadi, Sudheer Mahavadi, RJ Hemant, Venkatapathy Raju, C Venkatesh, Vijay Mahavadi and Sandeep Kumar.

The series which will commence December 8, in Brisbane, will witness yet another iconic clash between arch-rivals England and Australia. Currently, Australia is leading with 33 wins in the series while England has 32 wins so far.

The 72nd Ashes tour will determine if England can level the scores down under or will Australia continue to dominate the record, heating up the rivalry even more. While Joe Root lead English side is brimming with confidence after return of Ben Stokes and power-packed performances of James Anderson and Ollie Robinson against India this year, Australia’s squad consists of iconic players who have been the face of Ashes for years now.

The Pat Cummins led Australian side will be backed by the expertise of Vice-captain Steve Smith along with a strong bowling line-up which will surely come in handy for the hosts to maintain their lead in the series and retain the urn.

FanCode partners with NZC to exclusively live-stream Dream11 Super Smash

FanCode, India’s premier digital sports destination for all fans, has partnered with New Zealand Cricket (NZC) to exclusively live-stream all matches of the Dream11 Super Smash.

Cricket fans across India can watch the high-octane and entertaining cricket action of New Zealand’s premier T20 tournament from November 26th LIVE on FanCode App and www.fancode.com.

The 2021-22 edition tips off with defending women’s champions the Canterbury Magicians hosting Wellington Blaze at 7:40 AM IST. Following the women’s encounter, Wellington Firebirds take on last season’s Grand Finalists the Canterbury Kings at Hagley Oval in a 11:40 AM IST start.

The nine weeks of swashbuckling action will include top players from New Zealand’s 2021 T20 World Cup campaign including Daryl Mitchell (Canterbury Kings), Jimmy Neesham (Wellington Firebirds), Mark Chapman (Auckland Aces).

Wellington Blaze will hope their star all-rounder Sophie Devine continues her good form from a successful Women’s Big Bash League (WBBL) campaign. Devine was selected as captain of the WBBL team of the tournament after leading the Perth Scorchers to the final.

The tournament will see six men’s and six women’s teams battling for a spot in the Finals, with the sudden death Elimination (2v3) Finals played across multiple venues including Whangārei, Palmerston North and Queenstown.

FanCode will continue to provide an unparalleled sports experience to Indian sports fans through a plethora of features for all the LIVE action.

Some of these offerings will include interactive data overlays, where fans can customise the data they want to see while watching the live stream, fastest interactive live scores, in-depth sports stats and analytics, real-time match highlights, personalised viewing experiences among others.

Notably, the Super Smash is the men’s domestic Twenty20 cricket competition in New Zealand. Since the 2018–19 season, the competition runs alongside the Women’s Super Smash.

The upcoming 17th edition of the league will witness 32 T20s, set to be played over a period of close to two months. The league will kick-off on November 26 and will end on January 29, 2022.

The six teams (Men’s) are – Auckland Aces, Canterbury Kings, Central Stags, Northern Knights, Otago Volts and Wellington Firebirds. All these teams will take part in the tournament in a double round robin format in the league stage.

As per the format, each team will play every other team twice in the group stage which adds up to a total of 10 matches per side and the top three teams from the leaderboard will advance to the playoffs consisting of the Elimination final and the final.

However, due to the international fixtures of New Zealand clashing with the tournament, many of their top players will not be able to feature in the first few games of the upcoming edition of the Super Smash.

The upcoming tournament will kick-off with a clash between Canterbury and Wellington at Hagley Oval, Christchurch on November 26.

NBC Sports extends broadcast partnership with Premier League

NBC Sports, an American programming division of the broadcast network NBC, has announced to extend its partnership with the Premier League to exclusively broadcast games in the United States of America.

The new six-year deal will run from the start of the 2022-23 season and will run till the end of the 2027-28 campaign.

After the development, all the 380 games each season will be broadcast live across the NBC Universal platforms in English and Spanish.

The agreement, which will see NBC Sports remain the Premier League’s official broadcast partner in the US until 2028, will cover all 380 matches every season. The deal also includes the exclusive rights for Spanish language coverage.

NBC Sports became the home of Premier League coverage in the US in 2013. Since then, the broadcaster has worked with the League, growing its profile and fanbase significantly.

NBC platforms – including NBC, USA Network, NBCSN, NBC Sports digital and Peacock – reach every home in the country with a television or the internet, and NBC Sports’ Premier League Mornings programming has become well-established viewing for American fans.

Commenting on the development, Richard Masters, Premier League Chief Executive, said: “We are delighted to announce our new US broadcast deal with NBC Sports, who have been brilliant partners for the Premier League over the last nine seasons. NBC Sports has significantly strengthened the popularity of the League in the United States in that time through its fantastic coverage and promotion.

“NBC Sports’ Premier League Mornings programming is now a real institution among supporters in America, with fans getting up early to come together and cheer on their favourite club, week in, week out. It’s an exciting time for football in the US and we look forward to continuing to work with NBC Sports to bring our competition to even more fans over the next six years,” he added.

On the other hand, Pete Bevacqua, NBC Sports Chairman, said: “We are excited to come to this long-term extension with the Premier League. Our Premier League team, led by Jon Miller, has been incredibly dedicated to growing the Premier League in the United States over the last nine years.”

“This new agreement is also a testament to the hard work of production, marketing and other areas of our company, as well as the tremendous partnership that has been established with the leadership and club owners of the Premier League,” he added.

Pakistan cricket broadcast deal worth over 200 million USD fails

A massive cricket broadcast deal, which was expected to fetch in over USD 200 million for the Pakistan Cricket Board, has reportedly fallen apart.

After the cancellation of the deal, the Pakistan Cricket Board (PCB) has now reportedly issued a new tender inviting bids for new media rights for its home internationals matches for the upcoming series against West Indies and Australia.

Earlier in 2020, the PCB had signed a three-year broadcast deal with the state broadcaster PTV along with an agreement with the Cable Association of Pakistan (CAP). THe deal with CAP had ensured that the PCB’s broadcast content is not redistributed without proper authorisation.

The official signing of the deal between PCB and PTV was held at Pakistan Prime Minister’s House in the presence of Imran Khan, who is also the PCB’s patron-in-chief.

After the agreement, the PTV got the rights to broadcast all Pakistan’s home bilateral matches besides the domestic cricket, ending PCB’s ties with long-time partner Ten Sports, which had broadcasted Pakistan’s home cricket since the 2000s.

Under the arrangement, along with the Pakistan International Home Series of the Senior Cricket Team, the Women’s and Junior cricket teams was set to be broadcast live on PTV Sports.

Also for the first time all the major Domestic tournaments, including the Quaid-e-Azam Trophy, the National T-20 Cup, the One Day Pakistan Cup and the National U-19 One-Day and National U-19 Three Day tournaments, was announced to be broadcast live on PTV Sports and distributed across Pakistan on cable networks.

The supporting cable distribution agreement, unlike in the past, was to ensure that the broadcast content of PCB cricket is not redistributed without proper authorization which was one of the reasons for greatly diminishing the value of PCB content.

As part of the agreement, the matches was not meant to be produced by PCB directly to the highest international standards and was not be bulked as part of the broadcasting deal as was done in the past. PCB will ensure the broadcast and distribution of Pakistan cricket across the globe.

It was for the first time in almost three decades when in 2020 the broadcasting rights of Pakistan Cricket in Pakistan were granted exclusively to a Pakistani broadcaster and that too the national broadcaster.

The aim was to maximize the opportunity for cricket fans in Pakistan to watch good competitive cricket almost throughout the year and follow the top cricketers and teams they support in the domestic season.

The broadcast deal had also marked the launch of rebuilding PTV’s production and broadcast capabilities, with a conversion of PTV Sports to HD broadcast format already in the pipeline to be followed by the acquisition of not only international quality production equipment but also training of its staff during the production by PCB of cricket matches in Pakistan.

It was also aimed to create the impetus to expedite the conversion of analogue cable to digital cable in Pakistan to ensure all cricket fans receive the highest quality and maximum quantity of cricket content on their television screens.

FanCode to exclusively live-stream Pakistan tour of Bangladesh in India

FanCode, India’s premier digital sports destination for all fans, will exclusively live-stream all matches of Pakistan’s tour of Bangladesh commencing on Friday with the first match of the T20I series at Sher-E-Bangla Stadium, Dhaka.

The second and third fixture will be played on November 20 and 22 at the same venue.

The digital exclusive rights will also include two Test matches, first in Chattogram from November 26 followed by a return to Dhaka for the 2nd Test starting December 4.

This will be Pakistan’s first tour to Bangladesh since 2015 and the two-match Test series will be the part of the ICC World Test Championship points table.

The tour will be live-streamed on the FanCode App and www.fancode.com. For all cricket fans across India, FanCode will provide a comprehensive match experience through interactive live streaming with customizable data overlays, fastest interactive live match scores, muti-media live commentary, match highlights, and so on.

Through FC Stats, sports fans can access in-depth sports analytics, insights, and tips to hone their skill and knowledge on the matches, players, teams, and overall sport.

Recently, Bangladesh Cricket Board (BCB) had formed a two-member committee, comprising board directors Enayet Husain Siraj and Jalal Yunus, to review the national team’s performance in the just concluded ICC Men’s T20 World Cup in Oman and the United Arab Emirates (UAE).

”The committee has been entrusted with taking the views of Bangladesh squad members (Players and Team Management) and relevant stakeholders to assess why the team could not deliver the expected performance in the event and share its findings with the board,” the BCB had said in a statement.

Notably, the Mohammaed Mahmudullah-led Bangladesh side failed to register a single victory from their five games in the Super 12 stage while they also lost to minnows Scotland in the qualifiers.

Despite defeating Australia and New Zealand in home T20I series before the start of the showpiece event, the Bangla Tigers put up a below-par show in the World Cup.

Bangaldesh was only able to register wins against new comers Oman and Papua New Guinea in Al Amerat in the qualifiying round by 26 and 84 runs respectively.

After finishing the qualifying round at the second spot behind Scotland in Group B, the Bangla Tigers somehow managed to enter the Super 12 round.

Placed in the Group 1 of the Super 12 stage, Bangladesh lost all their league games against England, Australia, South Africa, Sri Lanka and West Indies. They finished the Super 12 stage without any win, placed at the bottom of the points table.

To further add to their miseries, Bangladesh star all-rounder Shakib Al Hasan was ruled out of in the latter part of the tournament due to a hamstring injury. Notably, Shakib had picked up the injury in his left leg during the contest against West Indies on October 29 and following a 48-hour observation period, the team’s medical staff decided to rule him out of the showpiece event.

On the other hand, the Babar Azam-led Pakistan made to the semi-finals of the showpiece event before going down against champions Australia. The Green Brigade had earlier, won all of their five games in the Super 12 stage,

T20 World Cup: Will India’s early exit hit ad revenue of official broadcaster???

The Virat Kohli-led Team India’s dismal show in the ongoing T20 World Cup has undoubtedly disappointed the Indian fans around the globe.

With the Men in Blue’s early exit from the showpiece event, one question will be surely in everyone’s mind that whether the development have any impact on the ad revenue of the Star India, the official broadcaster of the showpiece event?

As it has been the case a few times before that in such a scenario, whenever India had made an early exit from the ICC events or even any tri-series, not only the fans but also the broadcaster had felt the financial jolts.

Going back to 2007, when India had made a shocking exit from the 50-over World Cup in the West Indies, the commercial revenues for the broadcaster had witnessed a significant drop.

Many companies which had booked slots and were already prepared with their respective campaigns, either demanded return of funds or discount or redrafting of the then agreements.

Notably in the 2007 World Cup, two of the tournament favourites — India and Pakistan — had both made an early exit. At that time, as many as 31 games were still left to be played in the showpiece event and with the two teams packing their bags in advance, the viewership also took a hit which finally resulted in drop of ad revenue of the official broadcaster.

Now coming to the present time, even after India’s early exit from the ongoing T20 World Cup, there aren’t many games left in the tournament.

Although the viewership in India is undobtedly expected to drop for the remainder of the tournament, industry sources said that Star India wouldn’t suffer loss of advertising revenue.

The reason why it wouldn’t impact Star financially is that the ad inventory for the tournament has been already sold out irrespective of whether India is playing the semi-finals/finals or not.

However, India’s early exits could prove fatal for advertisers because with viewership now set to drop, the advertisers will surely crib.

Meanwhile issuing a statement, Star has said that the high-octane clash between arch-rivals India and Pakistan created history by clocking a record reach of 167 million viewers, making it the most viewed T20I match till date.

“The India-Pakistan match has created history by clocking a record reach of 167 million viewers, making it the most viewed T20I match till date. We have continually strived to grow the audience base for marquee Cricket and this record is a testament to our efforts across high-decibel campaigns, enhanced storytelling, dedicated regional programming, and consumer innovations,” said a Star India spokesperson in a statement,

“There’s no doubt that the result of the match and India’s exit from the tournament disappointed fans but the record viewership displays the unique power of Cricket to engage audiences at an unprecedented scale,” he added.

As per the broadcaster’s statement, the India-Pakistan match surpassed the previous peak, which was the 2016 ICC World T20 semi-finals between India and West Indies, which had a reach of 136 million and an AMA (average minute audiences in ‘000) of 60.

Overall, India’s early exit from the ongoing event won’t hamper the official broadcaster financially however, it could not be denied that the Men in Blue’s campaign in any ICC event makes a massive impact.

T20 World Cup 2021 contest between India & Pakistan becomes most viewed T20I match

The ICC Men’s T20 World Cup 2021, one of the most awaited tournaments of the year, has delivered exceptional viewership on Star India network, the official broadcaster of the event, registering a cumulative reach of 238* million till last week (qualifiers + first 12 games of Super 12 stage).

From edge-of-the-seat thrillers, exciting clashes to surprise packages, the opening stage, dominated by the high-octane India-Pakistan encounter, had its fair share of twists and turns, keeping viewers and fans hooked onto the action. The overall consumption reached an astounding 47 billion minutes (qualifiers + first 12 games of Super 12 stage).

With a reach of 167 million*, the highly-anticipated India-Pakistan clash on October 24, an event that saw the arch-rivals meet at an ICC tournament after two years, is now the most viewed T20I match, exceeding the previous high–India-West Indies 2016 ICC World T20 semi-finals.

Commenting on the development, a Star India spokesperson said: “The India-Pakistan match has created history by clocking a record reach of 167 million viewers, making it the most viewed T20I match till date. We have continually strived to grow the audience base for marquee Cricket and this record is a testament to our efforts across high-decibel campaigns, enhanced storytelling, dedicated regional programming, and consumer innovations.”

“There’s no doubt that the result of the match and India’s exit from the tournament disappointed fans but the record viewership displays the unique power of Cricket to engage audiences at an unprecedented scale,” he added.

The match surpassed the previous peak, which was the 2016 ICC World T20 semi-finals between India and West Indies, which had a reach of 136 million and an AMA (average minute audiences in ‘000) of 60.

The ICC Men’s T20 World Cup 2021 began with the ‘Live the Game’ campaign anthem, created by Star Sports in association with ICC. Highlighting cricket as a sport that transcends boundaries, with fans across the globe, the campaign captured the attention and infused joy, and togetherness with the fiercest competition.

Captivating and building on the hype of the marquee tournament, the broadcaster announced a complete revamp of design and technology and the debut of industry-first broadcast innovations ahead of the Super 12 stage.

Significantly, India had lost the high octane clash against the Babar Azam-led Pakistan side by 10 wickets.

It was for the first time in the history of ICC World Cups when Pakistan had registered a win against arch-rivals India.

Asked to bat first, India rode skipper Virat Kohli’s 57 followed by stumper Rishabh Pant’s valuable 39 to put a respectable 151/7 in the allotted 20 overs before Pakistan overhauled the target with ease.

Chasing a moderate 152-run target, Babar’s unbeaten 68 along with Mohammad Rizwan’s unbeaten 79 helped Pakistan cross the line in 17.5 overs as the Indian bowlers struggled for wickets.

Sony Pictures extends broadcast partnership with UEFA in Indian subcontinent for 3 years

Sony Pictures Networks India (SPN) has extended its partnership with the Union of European Football Associations (UEFA) for the next three years until the season end of 2023-2024. With this renewal, SPN will be the official broadcaster of premium European club football properties: UEFA Champions League (UCL), UEFA Europa League (UEL), UEFA Youth League (UFL), UEFA Super Cup (USC) and the newly launched UEFA Europa Conference League (UECL) in the Indian sub-continent.

SPN will broadcast a total of 138 matches across UEFA Champions League and UEFA Super Cup properties, 141 matches of UEFA Europa League, 141 matches of UEFA Europa Conference League and 39 matches of UEFA Youth League each season. Select matches will be telecast LIVE across Sony Sports channels and all matches will be livestreamed on its on-demand OTT platform SonyLIV.

Commenting on the development, Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India said: “We are delighted to extend our partnership with UEFA for the next three seasons for the most prestigious European club football properties like UEFA Champions League, UEFA Europa League and the inaugural edition of UEFA Europa Conference League among others.”

“European club football is widely followed by fans across India the steady rise of its viewership in India in the last few years is a testament to its fandom. Through this partnership, we will continue to cement our positioning as a global multi-sporting arena and the premier destination for the best of international club football,” he added.

On the other side, Guy-Laurent Epstein, Marketing Director, UEFA said: “UEFA is delighted to renew our partnership with Sony Pictures Network India for the 2021-24 seasons. Sony Pictures Networks India brings a wealth of experience to premium sports broadcasting and will continue to provide best-in-class coverage of the UEFA Club Competitions to football fans across the Indian Sub-Continent.”

The UEFA Champions League (UCL) is touted as one of the most prestigious club football tournaments in the world and sees participation from some of the most celebrated clubs in Europe like Real Madrid, Barcelona, Manchester City, Bayern Munich, Paris Saint- Germain, Liverpool, Juventus and many more.

In addition, the league also features top players like Lionel Messi, Cristiano Ronaldo, Robert Lewandowski, Neymar Jr and Kylian Mbappe among many others. The UEFA Europa League (UEL) is UEFA’s second tier European club and has seen participation from top teams across Europe like Manchester United, Arsenal, Inter Milan, AC Milan, Sevilla and more along with players like Harry Kane, Pierre-Emerick Aubameyang, Bruno Fernandez, Romelu Lukaku and others in the past few seasons.

The UEFA Super Cup contested by the winners the UCL and UEL and this year fans witnessed a thrilling contest between Chelsea and Villarreal. The UEFA Youth League is an annual club football competition contested by the youth (under-19) teams of the clubs competing in the UEFA Champions’ League group stage, plus the domestic youth champions of the best-ranked national associations.

The newly launched UEFA Europa Conference League is the third-tier football club competition for eligible European football clubs after the UEFA Champions League and the UEFA Europa League.

Notably, Sony Pictures Networks India is one of the premier destination and official broadcasters of some of the most premium international football properties like UEFA Champions League, UEFA Europa League, UEFA Nations League, UEFA Youth League, UEFA Europa Conference, J League, Bundesliga and FA Cup & FIFA European Qualifiers.