Wolf777, an online gaming platform, has been roped in as the official sponsor of the Barbados Royals, a franchise of the Caribbean Premier League (CPL). Recently, Wolf777 had also signed with another CPL franchise —…
After their brilliant show in the recently concluded Tokyo Olympics, the Odisha government has decided to sponsor the Indian hockey teams for another 10 years. The announcement was made by state Chief Minister Naveen Patnaik…
English Premier League (EPL) club Norwich City FC has dropped its new shirt sponsorship deal with a gambling operator following backlash from fans at the firm for using sexual images of young women in its…
The International Cricket Council (ICC) on Monday announced a strategic partnership with BharatPe, which is an integrated payment system in India, for all its global events till the end of year 2023. As part of…
GroupM ESP, the entertainment, esports and sports division of GroupM India today has released the sports sponsorship report for India 2020 and as per it, the size of the Indian Sports Industry in 2020 is…
Punjab Kings (PBKS) has roped in Asian Footwears as their official footwear partner for the ongoing 14th season of the cash-rich Indian Premier League (IPL). Taking to twitter, the franchise shared a post with the…
Bodycare Creations, an Indian innerwear brand, on Thursday announced that the company has become one of the official partners of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL), which…
Nippon Paint (India) on Monday announced its sponsorship alliance with the Virat Kohli-led Royal Challengers Bangalore (RCB) and after the deal, the company’s logo will appear on the back of the player’s helmets. To commemorate…
The Asian Football Confederation (AFC) has announced the renewal of its deal with Continental Tires for the upcoming four-year rights cycle. This means Continental Tires will continue to be the Official Tire Partner of the…