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Nippon Paint becomes associate sponsor of Chennaiyin FC for fifth time

Nippon Paint becomes associate sponsor of Chennaiyin FC for fifth time

Nippon Paint (India) Private Limited (Decorative Division), Asia Pacific’s leading paint manufacturer, has announced that its association with Chennaiyin FC for the fifth consecutive year. The two-time Indian Super League (ISL) champions began their association…

CSK reportedly signs TVS Srichakra as principal sponsor for three years

CSK reportedly signs TVS Srichakra as principal sponsor for three years

Three-time Indian Premier League champions Chennai Super Kings (CSK) have reportedly roped in TVS Srichakra as their principal sponsor on a three-year deal, which will come into effect from the 2022 season. As per reports,…

Barbados Royals signs Wolf777 as its official sponsor for CPL 2021

Barbados Royals signs Wolf777 as its official sponsor for CPL 2021

Wolf777, an online gaming platform, has been roped in as the official sponsor of the Barbados Royals, a franchise of the Caribbean Premier League (CPL). Recently, Wolf777 had also signed with another CPL franchise —…

Odisha govt to sponsor Indian hockey for another 10 years

Odisha govt to sponsor Indian hockey for another 10 years

After their brilliant show in the recently concluded Tokyo Olympics, the Odisha government has decided to sponsor the Indian hockey teams for another 10 years. The announcement was made by state Chief Minister Naveen Patnaik…

EPL club Norwich City FC scraps shirt sponsorship deal after fans’ backlash

EPL club Norwich City FC scraps shirt sponsorship deal after fans’ backlash

English Premier League (EPL) club Norwich City FC has dropped its new shirt sponsorship deal with a gambling operator following backlash from fans at the firm for using sexual images of young women in its…

ICC signs BharatPe as Official Sponsor till 2023

ICC signs BharatPe as Official Sponsor till 2023

The International Cricket Council (ICC) on Monday announced a strategic partnership with BharatPe, which is an integrated payment system in India, for all its global events till the end of year 2023. As part of…

Indian Sports Industry in 2020 estimated at Rs 5894 crore; cricket claims 87% share: GroupM ESP Report

Indian Sports Industry in 2020 estimated at Rs 5894 crore; cricket claims 87% share: GroupM ESP Report

GroupM ESP, the entertainment, esports and sports division of GroupM India today has released the sports sponsorship report for India 2020 and as per it, the size of the Indian Sports Industry in 2020 is…

IPL 2021: Punjab Kings ropes in Asian Footwears as Official footwear partner

IPL 2021: Punjab Kings ropes in Asian Footwears as Official footwear partner

Punjab Kings (PBKS) has roped in Asian Footwears as their official footwear partner for the ongoing 14th season of the cash-rich Indian Premier League (IPL). Taking to twitter, the franchise shared a post with the…

IPL 2021: Punjab Kings signs Bodycare Creations as official partners

IPL 2021: Punjab Kings signs Bodycare Creations as official partners

Bodycare Creations, an Indian innerwear brand, on Thursday announced that the company has become one of the official partners of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL), which…

IPL 2021: RCB inks partnership deal with Nippon Paint

IPL 2021: RCB inks partnership deal with Nippon Paint

Nippon Paint (India) on Monday announced its sponsorship alliance with the Virat Kohli-led Royal Challengers Bangalore (RCB) and after the deal, the company’s logo will appear on the back of the player’s helmets. To commemorate…