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EPL club Norwich City FC scraps shirt sponsorship deal after fans’ backlash

EPL club Norwich City FC scraps shirt sponsorship deal after fans’ backlash

English Premier League (EPL) club Norwich City FC has dropped its new shirt sponsorship deal with a gambling operator following backlash from fans at the firm for using sexual images of young women in its…

ICC signs BharatPe as Official Sponsor till 2023

ICC signs BharatPe as Official Sponsor till 2023

The International Cricket Council (ICC) on Monday announced a strategic partnership with BharatPe, which is an integrated payment system in India, for all its global events till the end of year 2023. As part of…

Indian Sports Industry in 2020 estimated at Rs 5894 crore; cricket claims 87% share: GroupM ESP Report

Indian Sports Industry in 2020 estimated at Rs 5894 crore; cricket claims 87% share: GroupM ESP Report

GroupM ESP, the entertainment, esports and sports division of GroupM India today has released the sports sponsorship report for India 2020 and as per it, the size of the Indian Sports Industry in 2020 is…

IPL 2021: Punjab Kings ropes in Asian Footwears as Official footwear partner

IPL 2021: Punjab Kings ropes in Asian Footwears as Official footwear partner

Punjab Kings (PBKS) has roped in Asian Footwears as their official footwear partner for the ongoing 14th season of the cash-rich Indian Premier League (IPL). Taking to twitter, the franchise shared a post with the…

IPL 2021: Punjab Kings signs Bodycare Creations as official partners

IPL 2021: Punjab Kings signs Bodycare Creations as official partners

Bodycare Creations, an Indian innerwear brand, on Thursday announced that the company has become one of the official partners of the Punjab Kings franchise in the upcoming season of the Indian Premier League (IPL), which…

IPL 2021: RCB inks partnership deal with Nippon Paint

IPL 2021: RCB inks partnership deal with Nippon Paint

Nippon Paint (India) on Monday announced its sponsorship alliance with the Virat Kohli-led Royal Challengers Bangalore (RCB) and after the deal, the company’s logo will appear on the back of the player’s helmets. To commemorate…

AFC & Continental Tires Extend Sponsorship Rights Deal

AFC & Continental Tires Extend Sponsorship Rights Deal

The Asian Football Confederation (AFC) has announced the renewal of its deal with Continental Tires for the upcoming four-year rights cycle. This means Continental Tires will continue to be the Official Tire Partner of the…