Baba Ramdev’s Patanjali Group has ridden the Indian Premier League title sponsorship bid procedure to grab headlines without even spending a penny. Yes. Without even investing a penny. The Patanjali Group, which fanned speculation with…
TataGroup is emerging as a strong contender for the Indian Premier League 2020 title sponsorship rights despite joining the race late. The five-way tussle for the hottest sponsorship property of Indian sports will also see…
The commercial power of brand Indian Premier League is to the fore as the Board of Control for Cricket in India has invited expressions of interest for the league title. E-education tech company Unacademy’s entry…