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IPL 2020 LIVE: Byju’s to be top spender on broadcast sponsorship

IPL 2020 LIVE: Byju’s to be top spender on broadcast sponsorship

Byju’s will be the most visible brand during the Indian Premier League LIVE broadcast on the Star Sports network channels. India’s leading e-learning app has acquired two most precious broadcast sponsorship properties for the upcoming…

IPL 2020: Star India sells 95% inventory, shuts window

IPL 2020: Star India sells 95% inventory, shuts window

The Indian Premier League has yet again emerged as the most powerful television marketing tool for brands. It remained immune to the adverse economic impact of the novel coronavirus. With ten days left for the…

IPL 2020: Vodafone Idea fifth co-presenting partner for LIVE broadcast

IPL 2020: Vodafone Idea fifth co-presenting partner for LIVE broadcast

Vodafone Idea will be among the top five sponsors for the Indian Premier League 2020 LIVE broadcast on Star Sports. The mobile service provider, rechristened VI earlier this week, will be the co-presenting partner. The…

Myntra makes IPL debut with Royal Challengers Bangalore partnership

Myntra makes IPL debut with Royal Challengers Bangalore partnership

Online retail platform Myntra will be the exclusive fashion partners of the Royal Challengers Bangalore (RCB) for the Indian Premier League 2020. As part of this association, Myntra’s logo will be displayed on the upper…

IPL 2020: Delhi Capitals rope in official insurance partner

IPL 2020: Delhi Capitals rope in official insurance partner

Digital general insurance provider Acko General Insurance has announced its association with Delhi Capitals for the 13th edition of the Indian Premier League. As part of the partnership, Acko will be the official insurance partner…

Jhulan bats for women’s cricket league in India

Jhulan bats for women’s cricket league in India

The most successful female new ball bowler in international cricket, former Indian national women’s team captain Jhulan Goswami has strongly batted for an Indian Premier League for women. The veteran of 225 international wickets, the…

IPL 2020: Fixtures’ announcement delayed yet again

IPL 2020: Fixtures’ announcement delayed yet again

The Board of Control for Cricket in India has yet again delayed the announcement of the Indian Premier League 2020 fixtures but laid all guesswork about the date to declare the schedule to rest. A…

Blow to Chennai Super Kings; Harbhajan opts out of IPL 2020

Blow to Chennai Super Kings; Harbhajan opts out of IPL 2020

Veteran off-spinner Harbhajan Singh has confirmed that he will not participate in the Indian Premier League 2020 due to personal reasons. The news comes as a blow to Chennai Super Kings on the day they…

Rajasthan Royals rope in APIS Honey as leading headgear partner

Rajasthan Royals rope in APIS Honey as leading headgear partner

Rajasthan Royals have roped in APIS Honey as the ‘leading headgear partner’ for the upcoming edition of the Indian Premier League. As part of the deal, APIS Honey will get to associate with the leading…

IPL 2020: BCCI to spend around ₹10 crore on COVID-19 testing

IPL 2020: BCCI to spend around ₹10 crore on COVID-19 testing

The Board of Control for Cricket in India will spend around ₹ 10 crores on the novel coronavirus tests of the Indian Premier League squads and other associates during their stay in the UAE. The…