Tag Archives: Indian Premier League

IPL 2022: Dhoni hands over CSK captaincy to Jadeja

With just couple of days before kicking-off their Indian Premier League (IPL) title defense, defending champions Chennai Super Kings (CSK) have made a big change to their leadership as ace all-rounder Ravindra Jadeja has been appointed as the new skipper.

Issuing a statement on Thursday, the four-time IPL champions said: “MS Dhoni has decided to hand over the leadership of Chennai Super Kings and picked Ravindra Jadeja to lead the team. Jadeja, who has been an integral part of Chennai Super Kings since 2012, will only be the third player to lead CSK. Dhoni will continue to represent Chennai Super Kings this season and beyond.”

Under Dhoni’s captaincy, the Yellow Brigade lifted the coveted trophy in the year 2010, 2011, 2018 and 2021 and also won the now abandoned Champions League T20 (CLT20) in 2010 and 2014.

The Jadeja-led CSK will begin their IPL 2022 campaign against four-time IPL champions Kolkata Knight Riders (KKR) on March 26 at the hostoric Wankhede Stadium in Mumbai before taking on newly-inducted Lucknow Supergiants (LSG) at the Brabourne Stadium on March 31.

Notably, the upcoming IPL season will begin on March 26 and will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.

From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.

Moeen Ali to miss CSK’s season opener against KKR, confirms K.S Viswanathan

Defending champions Chennai Super Kings (CSK) will miss the services of ace all-rounder Moeen Ali in their opening match of the Indian Premier League (2022) against Kolkata Knight Riders (KKR) on March 26 at the historic Wankhede Stadium.

Notably, Moeen is facing delay in securing the visa necessary to travel to India.

CSK CEO K.S Viswanathan has said that the Board of Control for Cricket in India (BCCI) is working on assisting the franchise and Ali in srting out the visa issue and are expecting to get it sorted within a day or two.

“He has still not got his visa. We have also got in touch with BCCI. BCCI is also working on it. We are expecting that it will be done in a day or two. This is the position as of today. I cannot say that it will be done today. But we are expecting that it can be cleared today,” Viswanathan said.

“How many matches he will miss depends on when he comes in. Right now, he will miss the first game. Even if he comes tomorrow, he will not be able to play the first game. That is the position as of today. He is packed and ready. The minute he gets the visa, he will board the next flight to India,” he added.

Notably, Moeen had played a crucial role in  CSK’s title run as he had finished as their third-highest run-getter after amassing 357 runs at an average of 25.50 and a strike-rate of 137.20 in the previous season. The England all-rounder was also the fifth in the list of the batters with most sixes during IPL 2021.

Moeen’s absence though could open the way for New Zealand’s Devon Conway to make his IPL debut and open for CSK alongside Ruturaj Gaikwad.

Notably, the upcoming IPL season will begin on March 26 and will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.

From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.

BCCI spends IPL’s revenue in improving grassroots infrastructure, domestic cricket: Jay Shah

Board of Control for Cricket in India (BCCI) General Secretary Jay Shah has said the board spends the revenue generated from the Indian Premier League (IPL) in improving the grassroots infrastructure and domestic Indian cricket.

“At BCCI, the growth of the game is of paramount importance and our entire focus will be on making cricket better, making the lives of cricketers better and building better infrastructure for everyone to play the beautiful game. The revenue generated from the IPL goes back into the game to firm up our grassroots infrastructure and domestic cricket,” Shah was quoted as saying by The Times of India on Wednesday.

With the IPL media rights to go on sale in the coming days, the Indian board is expecting a windfall for the 2023-27 cycle and commenting on it, Shah said: “Doing our best to acquire the justified value that a brand like IPL warrants is definitely on top of my mind. At the same time, we will also maintain complete transparency and that is one of the reasons why the media rights will be awarded through an e-auction.”

“We are in the closing stages of our discussions to finalise the dates to float the tender and we will come out with the ITT over the next few days. As per the standard guidelines, we will complete the process within 45-60 days once the tender is released,” he added.

The BCCI secretary also spoke on the challenges the board faced in successfully conducting IPL amidst the Covid-19 pandemic and said that due to collective determination the last editions were a success.

“Given the circumstances we were in, the challenge just got amplified. But through collective determination and resolve we made it possible. I have mentioned this several times in the past that India will always be IPL’s home. And that’s what we wanted to do in 2021 with all necessary precautions in place, but despite our best efforts, there were some positive cases detected inside the bubble and we had to pause,” he expalined.

“We put the health and safety of our stakeholders right at the top. Many thought the league was over, but we remained focused and had faith in our processes,” Shah added.

Notably, the upcoming IPL season will begin on March 26 and will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.

From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.

Knew Rajasthan Royals will pick me as soon as I saw them bid for me: Ashwin

Fresh off a successful Test series against Sri Lanka, ace India spinner Ravichandran Ashwin has joined up with his new franchise, Rajasthan Royals, and is rearing to go ahead of the upcoming Indian Premier League (IPL) season.

Having picked up 12 wickets at an average of only 15.08, the off-spinner played an important role in securing another home-series win for the Indian team. The series also saw him surpass India’s World Cup-winning captain Kapil Dev to become India’s 2nd highest wicket-taker and the 8th highest overall in the history of Test cricket, with a tally of 442 scalps as it stands.

Reflecting on the incredible feat, Ashwin said: “The numbers are great, and it’s humbling really to see what I’ve been able to do in terms of the numbers. The more I’ve played, the more it’s felt like the numbers are a part of the journey rather than the destination. In the past 2-3 years especially, the feeling has been great, with series’ wins in Australia, the comeback into the T20 team, it almost feels like how I felt when I first broke into the team, wherein a lot has been going on for me.”

Sharing his thoughts on the IPL and what the competition means for him, the Tamil Nadu spinner said, “The IPL is a tough tournament, there are a lot of variables leading into every season which can have an impact. Dew, pitches, the opposition, you name it and there’s a variable that can impact a game in different ways – which makes it a challenge to prepare for things in advance and you’ve got to be ready at all times.”

“However, for me, personally, going into an IPL season is always exciting. The IPL gives a window of experimentation, something which has enabled me to come out a richer cricketer, irrespective of the results, every time I’ve been a part of it,” he added.

With the Royals becoming his fifth IPL team, the 35-year-old also shared his thoughts on the auction pick and the Rajasthan-based franchise, “As soon as I saw Rajasthan Royals bid for me, I just knew they were going to pick me. I’ve known a lot of people here for a long time, people who I talk a lot of cricket with, so yes there is that connection.”

“The Royals, for me, are a team that just resonates immediately. For me, they’ve been a different team – always ahead of its time with regards to their planning and approach. They’re very bold and experimental in the way they approach their cricket, which is also the way in which I see my game, so it should be a good synchronization and I’m looking forward to it,” the 2011 World Cup-winner shared.

Ashwin also shed some light on his potential role in the squad, being one of the most experienced and senior players in the squad, “I feel contribution to a team is far beyond than just contributing on the ground. I’ve always been a person who enjoys talking about cricket and have been very open in terms of having a discussion with anyone around the sport. With my experience and communication skills, I’ll try to have discussions with anyone who wants to have a discussion and help to the best of my ability, hopefully making a difference to the squad from within.”

Signing off with a comment on his skipper at the franchise – Sanju Samson – the Indian veteran added, “I think Sanju has got an amazing attitude and a good head on his shoulders. He’s always open for discussion, open to opinions around the game, so that’s a great quality to have. I do believe Sanju has got the vantage point as a wicketkeeper to judge the game with all the angles, the pitch and how things are going to work. He also has age on his side, and will definitely get better. I hope he has one blockbuster of a year.”

IPL 2022: BCCI makes major changes in playing conditions

The 15th edition of the cash-rich Indian Premier League (IPL) is just around the corner and the Board of Control for Cricket in India (BCCI) has now reportedly made few major changes in rule for the upcoming season of the lucrative tournament.

As per reports, in the scenario when a side wouldn’t be able to field the required number of players with majority of the team hit by Covid-19, the Indian board will try to reschedule the match and if that is not possible – the matter will be referred to the Technical Committee, which will take the final call.

A BCCI communique on Monday (March 14) said: “Unable to field a team on account of COVID for any match due to having less than 12 players available in the playing XI (of which at least 7 must be Indian) plus 1 substitute fielder.”

“The BCCI, at its discretion, will attempt to reschedule the match for later in the season. If this is not possible, the issue will be referred to the IPL Technical Committee. The decision of the IPL Technical Committee will be final and binding,” it added.

Notably, this is a shift from the previous rule which stated that the BCCI “will attempt to reschedule the match for later in the season. If this is not possible, the franchise will be deemed to have lost the match with its opponent being awarded 2 points.”

Further, the second change of rule is that multiple Decision Review System (DRS) will now be in place in order to cut down on wrong decisions.

“In each innings, the number of reviews have been increased from one to two,” the BCCI said and endorsed the recent Marylebone Cricket Club (MCC) suggestion that the new batter will have to take the strike even if the batsmen in the middle crossover during a catch.

“Upon a catch dismissal, irrespective of whether the batsmen have crossed or not the incoming batsman will take the strike, except if it’s the last ball of the over,” the BCCI informed the teams.

Notably, the upcoming IPL season will begin on March 26 and will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.

From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.

Delhi Capitals sign BOLT as Principal Sponsor ahead of IPL 2022

Indian Premier League (IPL) franchise Delhi Capitals has signed BOLT, an All-in-One EV Infrastructure Provider, as its Principal Sponsor ahead of the upcoming 15th season of the cash-rich league.

After the signing, BOLT brand logo will be sported on the leading arm of the Delhi Capitals match jersey through the upcoming season of the league.

Through this partnership, BOLT aims to amplify the message of ‘Electricity Is The New Fuel’, thereby highlighting how the brand is enabling EVs across India, and encouraging the adoption of e-mobility in the country. The BOLT-Delhi Capitals partnership also aims to promote efforts in enhancing the air quality index in the National Capital Region, by promoting the availability of safe, easy access, and affordable EV charging solutions.

Speaking on the association, Jyotiranjan Harichandan, Cofounder, BOLT said: “We are proud to be chosen as the EV Charging Partner of Delhi Capitals. The scale and reach of IPL provides a great platform for us to rapidly drive awareness and familiarity for the brand across the country, as we expand our geographic footprint. This gives us the opportunity to introduce our affordable and easy-to-access EV charging infrastructure to a wider audience thereby accelerating the adoption of EVs across the country.”

“By providing an ubiquitous EV Charging network, we look forward to playing a key role in India’s transition towards EVs. We wish Delhi Capitals good luck for IPL 2022,” he added.

Vinod Bisht, Interim CEO, Delhi Capitals also said: “I am delighted to welcome BOLT to the Delhi Capitals family. Both brands have multiple values in common, such as our vibrant, youthful spirit, and the determination to leave an impression. BOLT’s vision of creating a healthier and pollution-free environment is exemplary, and we are honoured to be a part of it.”

BOLT is India’s largest EV charging network, comprising the universal BOLT Charging Point and the BOLT Operating System. Developed with the objective of building a strong EV charging infrastructure, it is India’s first dedicated network of IoT-enabled EV charging points connecting riders across the country.

Currently, the charging points have already been installed across 60 different cities in India with an installed capacity of over 33,000kW. The universal charging point is compatible with any portable charger that comes with EVs and works with the existing AC power supply everywhere.

Notably, the 2022 IPL season will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans. From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.

Rajasthan Royals sign Lasith Malinga as fast bowling coach ahead of IPL 2022

Inaugural Indian Premier League (IPL) champions Rajasthan Royals (RR) on Friday announced Sri Lankan legend Lasith Malinga as their new fast bowling coach beside onboarding Paddy Upton in a new role of Team Catalyst.

Malinga, who led his country to the 2014 ICC T20 World Cup trophy, will be working during the upcoming season with the talented group of pacers present within the Royals’ set-up. Renowned as one of the best limited overs bowlers ever, Malinga, 38-year-old T20 World Cup-winning captain, will oversee the preparation of bowling strategies in the build-up and during the season, while also accelerating the development of the young bowlers by imparting his knowledge and expertise of T20 cricket.

During a career that spanned over 17 years, the right-arm fast bowler represented Sri Lanka in 340 matches across the three formats and picked up 546 wickets. In the Indian Premier League, he only ever represented one team – Mumbai Indians – for whom he grabbed 170 scalps in 122 matches.

Most recently in February 2022, he served as Sri Lanka’s Bowling Strategy Coach for their T20I series against Australia.

Speaking on his appointment, Malinga said: “It’s a wonderful feeling for me to return to the IPL and an absolute honour to join Rajasthan Royals, a franchise that has always promoted and developed young talent. I am excited by the pace bowling unit we have going into the tournament and looking forward to supporting all the fast bowlers with the execution of their game-plans and their overall development.”

“I’ve made some very special memories in the IPL with Mumbai Indians and now with Royals, looking forward to new experiences and creating great memories in this journey,” he added.

On the other hand, the appointment of Paddy Upton marks a return to the Royals for the South African, who has previously worked as the Head Coach of the franchise from 2013-15 and then in 2019, having led the team to top-four finishes in 2013 and 2015, along with a place in the Champions League in 2013.

Being the Team Catalyst, Upton will play a crucial role in establishing team integration by bringing them together as a cohesive and mutually supporting unit, and look after their mental well-being with the use of various mental conditioning processes and activities that aid in maintaining a healthy culture and environment especially within the restrictions of being in a bio-bubble.

Upton will himself be a part of the bubble for the initial four weeks of the tournament, while supporting virtually post the completion of this period.

The South African has previously also worked as the Mental Conditioning Coach for India Men’s Team during the successful 2011 ICC World Cup, and as the Performance Director of South Africa Cricket from 2011-2014, guiding South Africa to become the first cricket team to hold the World No.1 ranking in all three formats of the game in 2012.

Meanwhile, like last season, Kumar Sangakkara will be assuming the role of Head Coach during the upcoming season, while being the Director of Cricket at the Royals outside of the season.

He welcomed the two new additions, “Lasith is arguably one of the greatest T20 fast bowlers of all-time, and to have a personality like his around the training ground, and the expertise he brings to the table, is certainly something we feel the team can benefit from. We have some of the best fast bowlers in our squad and we are delighted that they will have the chance to work with Lasith and get to learn and develop further.”

“It’s the same with Paddy, who has been a great servant for the Royals, and has done an exceptional job in building that cohesion between players and also conditioning them mentally. We believe he will act as a great addition to our coaching staff. I am also excited to keep working with this new team in my dual role as Head Coach during the season and Director of Cricket round the year, and hope that all our efforts can contribute towards achieving our objective of winning the IPL,” Kumar added.

Trevor Penney (Assistant Coach), Zubin Bharucha (Strategy, Development and Performance Director) and Dishant Yagnik (Fielding Coach) will continue to serve in their respective roles.

Gujarat Titans to host its inaugural event at Narendra Modi Stadium on March 13

Newly inducted Indian Premier League (IPL) francshie Gujarat Titans has announced to host their inaugural event at the Narendra Modi Stadium, Ahmedabad on March 13 (Sunday).

Issuing a statement, the Titans said: “Being the world’s largest cricket stadium and the team’s home ground, the event will echo the spirit of the Gujarat Titans and the legacy of the state they represent. The event will be graced by the players, partners and other dignitaries.”

“After being the first team to launch its logo on The Metaverse, Gujarat Titans will set another benchmark with the launch of the team jersey during this event, designed to elicit active fan engagement. With the Metaverse launch, Gujarat Titans sketched an exemplary mark in introducing a dedicated virtual space for its global community of fans and players. Building on its logo launch on The Metaverse, the jersey launch will also be a trendsetter for India’s sporting community,” it added.

As one of the latest entrants into the cash-rich league, Gujarat Titans have been creating a lot of buzz with their team building and the pioneering efforts they have taken in terms of fan engagement.

Signing up of Hardik Pandya, Shubman Gill, and Rashid Khan in January 2022 followed by the selection of a host of international and domestic stars at the auction, has created a well-balanced squad with a mixture of youth and experience.

The team is all set for its debut season which will be preceded by a pre-season camp at its iconic home stadium at Ahmedabad.

Notably, the 2022 IPL season will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.

From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.

Earlier in October 2021, international investment firm – CVC Capital – had bagged the ownership rights of the Gujarat-based franchise for Rs 5625 crores.

Usha International announces partnership with Mumbai Indians for 9th consecutive year

India’s leading consumer durables major Usha International has announced the continuation of its official partnership with five-time-champions, Mumbai Indians, for the ninth consecutive season.

The highly anticipated Summer of Cricket begins on March 26, 2022 and Mumbai Indians play their first game on March 27. The tournament is set to welcome fans back to the stadium and the excitement continues to build in the run up to the first match.

The association builds on Mumbai Indians’ focus on health and fitness and USHA’ ‘Play’ ethos of curating fun and unique integrated experiences for its consumers and audiences which support an active and healthy lifestyle. The Usha International logo will be prominently visible on the caps and helmets and on the mat during the official match toss of Mumbai Indians matches.

Carrying on from previous seasons, Usha will soon be announcing details of it on-ground brand integration during the matches, as well as digital-led campaigns to engage with Mumbai Indians Paltan and cricket fans alike.

Commenting on the association, Komal Mehra, Head – Sports Initiatives and Associations, Usha International, said: “The fact that this is our 9th year of association underscores our brand’s culture – we believe in committing to long term strategic partnerships when it comes to nurturing sporting events, then whether it is the youth, the differently-abled, or then established players like the Mumbai Indians team and Mithali Raj. Cricket is an integral part of our country, and the Mumbai Indians are icons playing a huge role in inspiring the youth to lead an active and healthy lifestyle. We are committed to this partnership and extremely happy with it and wish them the very best as they battle to wrest back the championship.”

Speaking on the continued partnership, Mumbai Indians spokesperson said: “We are extremely satisfied to see Usha International benefiting from a long standing partnership with the Mumbai Indians through brand campaigns and fan activations to build a strong pan India consumer connect.”

“Keeping the Mumbai Indians fan community at heart and leveraging our brand building capabilities to drive long term values, we’re delighted to provide the platform that our partners need to continue to build brand prominence,” he added.

Led by Rohit Sharma, and supported by some of the most promising and inspiring talent – Suryakumar Yadav, Kieron Pollard, Jasprit Bumrah and Ishaan Kishan, the team is scheduled to play 14 matches over the course of the league stage. The matches will be held at Wankhede Stadium, Brabourne Stadium, D.Y. Patil Stadium and MCA International Stadium in Pune and will have only 25% fans capacity and tickets available only to full vaccinated individuals.

On March 27, Mumbai Indians will play against Delhi Capitals at Brabourne. The season will include a total number of 70 league matches and 4 playoff games.

The 2022 season will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.

From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.

IPL 2022: KKR signs Joy Personal Care as Associate Sponsors

Joy Personal Care, a leading Indian skincare brand from the aegis of RSH Global, was on Thursday announced as the associate sponsors of the Kolkata Knight Riders (KKR) for the upcoming season of the Indian Premier League (IPL).

As a part of this association, the logo of Joy Personal care will feature on the team’s official jersey. Additionally, Joy personal care will enjoy significant on-ground visibility for all games played at home ground.

As a part of the collaboration, the team will endorse the brand and will be involved in a series of initiatives to engage with the large fan base of KKR. Joy Personal Care and KKR will also work together to create a unique TVC and digital content across social media platforms which will convey the brand’s messaging.

Commenting on the association, Sunil Agarwal, Chairman, RSH Global said: “It’s an incredible honor to be the official partner of one of the most decorated T20 franchise, Kolkata Knight Riders. Just as for KKR, Kolkata is home ground for us as well, and what better way to strengthen our market position and brand recall than an association with a religion like cricket.”

“The team has been a household name right from the start and with this partnership, we aim to reach audiences beyond physical and geographical boundaries,” he added.

On the other hand, Poulomi Roy, Chief Marketing Officer, RSH Global said: “Our association with KKR will mark a beginning of an exciting phase for us. As a skincare brand, our association with this celebrated and loved team, will formulate a unique way to turn the tables and call forth a change in breaking the gender stereotypes. We truly believe that this partnership will create new opportunities for the brand to socialize.”

This is our first innings with most followed T20 series and we look forward to a long and mutually rewarding association,” Roy added.

Meanwhile, Binda Dey, CMO, Kolkata Knight Riders, said, “Similar to KKR, Joy Personal Care has its roots in Kolkata, a brand that started its journey in the City of Joy and has found success nationally. It brings us immense pride to have them on board as the associate sponsor, together we look forward to having a great season and connecting with fans in Kolkata and across the country.”

Notably, the upcoming IPL season will comprise of a total of 70 league matches, which will be played across four international-standard venues in Mumbai and Pune.

The 2022 season will be played in a bio-secure environment at a single hub to avoid air travel, considered as a major threat for the spread of COVID-19 infection, thereby affecting the players and tournament.

While 55 matches are scheduled to be held in Mumbai, the remaining 15 games will be staged in Pune while the playoffs’ venues haven’t been decided yet. Is most likley that the Narendra Modi Stadium in Motera, Ahmedabad will stage the playoffs however, no official announcement has been made yet.

In the upcoming season, the 10 teams have been divided into two groups. While Group A comprises of Mumbai Indians, Kolkata Knight Riders, Rajasthan Royals, Delhi Capitals and Lucknow Super Giants, Group B includes Chennai Super Kings, Sunrisers Hyderabad, Royal Challengers Bangalore, Punjab Kings and Gujarat Titans.

From this year onwards, the lucrative league will be a ten-team affair following the addition of the two new teams – Ahmedabad and Lucknow and will have a total of 74 games.