Fanta, the leading sparkling beverage from Coca-Cola and India’s number one fruit flavor beverage, has announced its partnership with the International Cricket Council (ICC) for the ICC Men’s T20 World Cup. The brand is headlining…
Coca-Cola India on Wednesday announced that it will be extending its partnership with former India captain and current Board of Control for Cricket in India (BCCI) Chief Sourav Ganguly as the ambassador for a period…
After celebrating the ‘Toofani’ spirit with #PalatDe and #TaanePalatDe campaigns at Tokyo Olympics and Paralympic Games 2020, Thums Up, Coca-Cola India’s home-grown brand, celebrates the grit and determination of the Indian fast bowler – Mohammad…
After celebrating real heroism with #PalatDe campaign at Tokyo Olympics 2020, The Coca-Cola Company’s home-grown brand – Thums Up, has now become the first FMCG brand to partner with the Tokyo 2020 Paralympic Games. Through…
The ongoing edition of the Euro 2020 is not just making headlines for its breathtaking action on the field but also for some off-field acts by some star footballers as after Cristiano Ronaldo’s snubbed Coca-Cola…
Portugal and Juventus’ superstar Cristiano Ronaldo’s action of removing two Coca-Cola bottles had a negative impact on the brand as the company has reported a drop in its share price after the act. As per…
The International Paralympic Committee (IPC) has announced the addition of The Coca-Cola Company to its roster of Worldwide Paralympic Partners. The agreement encompasses worldwide marketing rights to the IPC and Paralympic Games until 2032. This…