Tag Archives: BharatPe

BharatPe launches ‘BharatPe Lagao, World Cup Jao’ contest for merchant partners

Keeping up with its endeavour to empower small merchants, BharatPe, India’s leading fintech Company for merchants, has rolled out an innovative contest for its merchant partners called ‘BharatPe Lagao, World Cup Jao’.

As a part of the initiative, BharatPe is giving its BharatPe QR merchants, an opportunity to enjoy a 2-days, all-expenses paid trip to Dubai and cheer for India at the ICC Men’s T20 World Cup 2021. The company plans to reward its 400 top transacting merchants across the country, as a part of this initiative.

The contest will be live across 140+ cities where BharatPe has a presence in India. The contest ends on September 30, 2021.

The ‘BharatPe Lagao, World Cup Jao’ contest includes three milestones based on number of transactions or TPV on the BharatPe QR. Merchants can reach Milestone 1 when they complete 50 transactions or do transactions worth Rs. 25,000, Milestone 2 when they complete 150 transactions or record Rs. 75,000 in TPV and Milestone 3 when they complete 250 transactions or clock Rs. 125,000 in TPV.

Scratch cards can be availed at each milestone and the merchants can earn assured runs of upto 1000.. The merchants who complete Milestone 3 can get an all-inclusive package to Dubai to watch India play the ICC Men’s T20 World Cup. The winners of the contest will be decided via a lucky draw and announced in the first week of October 2021.

Additionally, merchants can redeem runs for exciting rewards/ BharatPe merchandise including an autographed miniature bat, an autographed full-size bat, a free size cap, cricket jersey, leather cricket ball, instant discount on recharges/ bill payments and get a chance to meet their favorite cricket stars.

Speaking about the campaign, Nishant Jain, Chief Business Officer, BharatPe, said: “Merchants are at the core of everything we do. We are committed to our vision of empowering small merchants and kirana store owners with best-in-class fintech products that can aid the growth of their businesses. We roll out innovative campaigns from time to time to reward our top transacting merchants and further nurture our relationship with them.”

“Earlier this year, we had rewarded 673 top transacting merchants across 10 emerging cities, in the 3- month long Festive Bonanza contest. Now, as businesses get ready for the upcoming festive season, we wanted to give our top performing merchants a chance to watch India play live at the ICC Men’s T20 World Cup in the UAE. We understand that cricket is one of the most popular sport in the country and ‘BharatPe Lagao, World Cup Jao’ is designed to reward our top merchants with trip to Dubai,” he added.

Jain further expressed: “We are confident that this contest will enable us to further enhance our merchant engagements. We hope to touch atleast 5 million merchants with this initiative. We will be rolling out more innovative contests to empower and applaud our 7.5 million merchant partners in the times to come.”

Currently, the contest is live across tier-1, 2 and 3 cities in India, including metro cities like Hyderabad, Bangalore, Delhi NCR, Mumbai, Kolkata and Chennai; as well as emerging cities like Pune, Jaipur, Bhopal, Indore, Lucknow, Chandigarh, Ahmedabad etc.

Also, it is live in cities like Visakhapatnam, Vadodara, Warangal, Nagpur, Allahabad, Kanpur, Vijayawada, Aurangabad, Varanasi, Nashik, Dehradun, Kochi, Mangalore, Mysore, Agra, Ludhiana, Meerut, Surat, Jalandhar, Gorakhpur, Patna, Guwahati, Trivandrum, Bhubaneswar, Coimbatore and Madurai.

BharatPe has witnessed a phenomenal growth over the last fiscal year, with the company witnessing a 5x growth in payments and a 10x growth in lending business. Scripting a new chapter in the country’s Digital India story, BharatPe has been rapidly expanding beyond metros, intending to empower merchants in Bharat with its safe and secure digital payment infrastructure as well as its credit offerings.

Recently, BharatPe forayed into the unicorn club with Series E fund raise of US$ 370 mn at a valuation of US$ 2.85 bn. BharatPe is now amongst the Top 5 most valued Fintech startups in India, and has one of the strongest cap tables for any start-up in India.

The T20 World Cup 2021 will kick-off on October 17 in UAE and Oman.

ICC signs BharatPe as Official Sponsor till 2023

The International Cricket Council (ICC) on Monday announced a strategic partnership with BharatPe, which is an integrated payment system in India, for all its global events till the end of year 2023.

As part of the deal, BharatPe will be involved in the integration at all ICC events throughout the term, which include the upcoming ICC World Test Championship (Southampton, UK 2021), ICC Men’s T20 World Cup (India, 2021), ICC Men’s T20 World Cup (Australia, 2022), ICC Women’s World Cup (New Zealand, 2022), ICC U19 Cricket World Cup (West Indies, 2022), ICC Women’s T20 World Cup (South Africa, 2022), ICC Men’s Cricket World Cup (India, 2023) and ICC World Test Championship (2023).

BharatPe will promote the association across broadcast and digital platforms, as well as execute in-venue brand activations at all the ICC events. In addition to extensive and integrated brand presence for BharatPe across a host of ICC events, this partnership will also enable BharatPe to roll out innovative campaigns to connect and engage with millions of cricket fans and shop owners across the country.

The ICC partnership is an organic extension to BharatPe’s existing brand strategy centered around cricket. The company currently has its own ‘Team BharatPe’ comprising of 11 Indian cricket stars as its brand ambassadors, namely, Rohit Sharma, Jasprit Bumrah, KL Rahul, Mohammed Shami, Ravindra Jadeja, Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, Yuzvendra Chahal, and Shubhman Gill.

Speaking on the association, Anurag Dahiya, Chief Commercial Officer, ICC said in a statement: “We are pleased to have BharatPe on board as a partner for all our marquee tournaments, beginning with the final of the ICC World Test Championship between India and New Zealand to be held in Southampton in June. Our women’s and men’s events, provide leading brands an unparalleled, high-reach platform for conversations with very involved and passionate fans. Our commercial partners have greatly benefitted from working with us on our events and 2021-23 presents a unique opportunity with 5 senior level World Cups taking place, which will set the stage for reaching out to an unprecedented numbers of cricket fans.”

Speaking on this strategic partnership, Ashneer Grover, Co-Founder and CEO, BharatPe said, “We are excited to enter into a strategic association with ICC and look forward to partnering with them for the world’s most prestigious and celebrated cricketing tournaments over the next 3 years. We believe that cricket is one of the biggest unifiers – that cut across geographies and/or languages. I am confident that this association will enable us to build a stronger relationship with our existing merchants, as well as engage better with millions of new, small merchants across the length and breadth of India.”

“It is a matter of immense pride for us that BharatPe, a truly Indian company that started its journey just 2.5 years ago, will be representing the nation on global platforms of ICC,” he added.

IPL 2020: Rohit spearheads another team with 10 Indian players

Rohit Sharma is spearheading another team with ten Indian cricketers. Away from the Indian Premier League action and the Mumbai Indians duty, this one is a commercial duty.
Mobile payment application BharatPe has roped in an Indian cricketers XI for its television campaigns.
Delhi-NCR based agency, Art-E-Media is creating the ad campaign for BharatPe. The brand has recently started airing four TV commercials featuring the XI, led by Rohit Sharma.
The campaign communicates the message ‘Hum Hai Team BharatPe – Jo DeshKeHarDukandaarKeSaathHaiKhade’. Earlier this year, BharatPe had onboarded 11 of India’s cricket stars as its brand ambassadors, including Rohit Sharma, pacers Jaspreet Bumrah and Mohammed Shami, KL Rahul, Ravindra Jadeja, as well as Suresh Raina, Shreyas Iyer, Prithvi Shaw, Sanju Samson, YuzvendraChahal, and Shubhman Gill.

A series of ad films involving actors Manoj Pahwa, Rajesh Balwani, Kanchan Pagare and Krunal Pandit showcase BharatPe’s range of financial products for small shop owners across India.

Tejendar Sharma, Co-founder and Chief Creative Officer at Art-E Media said: “Filming ads with the finest cricketing talents of the country for a revolutionary FinTech company such as BharatPe has been a phenomenal experience. Our team’s collaborative effort has ensured the smooth and safe execution of the project amidst a pandemic. We were able to coordinate the logistics across countries and states during a difficult time, without compromising on the quality and messaging of the films. Scripting, keeping in mind the pandemic and different cricketers in different cities, was a big challenge but it’s a relief to see the output come out so well.”
Suhail Sameer, Group President, BharatPe, said: “BharatPe has been the flagbearer of disruptive marketing, since its early years. Cricket is a great unifier and hence, for this year’s campaign, we decided to build our own Playing XI to reach out to merchants and showcase our range of financial products as well as communicate how our products can help the merchants grow their business. Art-E has done a commendable job in creating these TV commercials for us and we are hopeful that they will be able to make a huge impact. We thank them for their commitment to churn out high-quality films, amidst the pandemic.”