In what could be a massive setback for the Board of Control for Cricket in India (BCCI), Amazon won’t be reportedly bidding for the Indian Premier League (IPL) media rights for the 2023-27 cycle. The…
The internet has transformed the way sporting events are being broadcast around the world and Amazon founder Jeff Bezos has used innovative ideas to rule this transformed world of sports broadcasting. Although it is yet…
Disney’s Hotstar streaming service is all set to broadcast England’s tour to India in February while the next Ashes series will most likely be shown on Amazon, one of the top contenders to broadcast the…
As the US prepares for the festival season, the biggest annual opportunity for brands to reach out to consumers, gaming companies are sensing an opportunity that could dramatically alter their fortunes. The heady cocktail for…
Star Sports has roped in 25 brands, including three co-presenting partners and ten sponsors, for the Indian Premier League 2020 broadcast. A market source has confirmed to SportzFront that the IPL host broadcaster has already…
The commercial power of brand Indian Premier League is to the fore as the Board of Control for Cricket in India has invited expressions of interest for the league title. E-education tech company Unacademy’s entry…
Amazon has acquired the naming rights to Seattle’s revamped arena. But what is more significant about the deal is that the online retail giant will not display its brand name at the stadium. Amazon founder…