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Alliance Advertising bags broadcasting rights of Sri Lanka Cricket for UK region

Alliance Advertising bags broadcasting rights of Sri Lanka Cricket for UK region

Alliance Advertising has acquired the broadcasting rights of Sri Lanka Cricket for the UK region. During the period of the contract, which runs for a period of three years, Sri Lanka is slated to host…

SLC signs Kent RO as ‘Back of Jersey’ branding partner for T20I series vs India

SLC signs Kent RO as ‘Back of Jersey’ branding partner for T20I series vs India

Sri Lanka Cricket (SLC) on Tuesday signed India-based Kent RO, a leading firm engaged in manufacturing Water Purifying Solutions, as the national team’s ‘Back of Jersey’ branding partner for the upcoming T20I series against India.…

‘IPL rights deal can push Dream11 subscriber base manifold’

‘IPL rights deal can push Dream11 subscriber base manifold’

Dream11 has been among the leading brands to invest in cricket, not just in India, but worldwide for the past few years. The fantasy sports platform on the strength of mega marketing strength and rising…