Streaming app LOCO and Fnatic India enter into strategic alliance

Live game streaming app LOCO from Pocket Aces has announced a long-term partnership with global esports organisation, Fnatic.

Fnatic has mandated LOCO to onboard Fnatic India’s entire roster onto the app. The roster includes some of India’s leading streamers and gamers, who will broadcast exclusive content on LOCO.

Loco and Fnatic will also co-create unique e-sports content together. This includes multiple tournaments and non-fiction shows. The two companies believe that e-sports content is in a nascent stage and the coming together of two organizations with strong content pedigree will deliver unparalleled entertainment to gaming fans in India.

“Fnatic and Pocket Aces share a common vision of building a sustainable esports ecosystem in India. We want to provide Indian esports and gaming fans, world-class gaming entertainment across formats and this partnership will ensure that this shared vision is realized very soon. Fnatic has made a strong commitment to Indian gaming and as the home of Indian gaming, we are delighted to welcome them!,” Pocket Aces founders Anirudh Pandita and Ashwin Pandita said in a joint statement.

Nimish Raut, Fnatic Lead, India, added, “At Fnatic, we are dedicated to entertain our fans through content and new formats of gaming. We believe that esports has the potential to be the top form of entertainment in this country and these shared thoughts make Pocket Aces and Loco the perfect partner as we seek to level-up the content play in india. As a pioneer in the digital content space, Pocket Aces has a history of building entertainment channels from scratch and working with one of the best talents. We are thrilled to be working with Loco to build the future of esports and entertainment together.

Fnatic is one of the world’s preeminent esports organisations and has games like League of Legends, Counter-Strike, Dota 2, and more. The company is now pioneering the PUBG Mobile esports space with their squad based out of India.

Admin Sportz Front

Read Previous

Tottenham Hotspur signs Cadbury as Official Snack Partner

Read Next

Tokyo 2020 official calls for option to further delay of Games