Ketaki Golatkar has joined the International Cricket Council as the Lead, Media and Communications.
She will be moving to the Dubai-based cricket headquarters from Star Sports, where she was spearheading the PR team. Teams under her leaderships were handling press relations and communications for big ticket events like the Indian Premier League, Pro Kabaddi League, Indian Super League, Khelo India Games, ICC and the Asian Cricket Council events and a host of high profile international competitions as well as Star Sports corporate communication.
Ketaki over the last weekend had given the charge of her duties at Star Sports to Nimita Jadhav, Associate Director, Corporate Communications, The Walt Disney Company India.
Though a formal announcement from the ICC about her joining or Star Sports about her departure is not made, Ketaki herself has updated her Linkedin profile with her new designation and employer.
It is, however, not clear how and what roles Ketaki will be sharing or what responsibility she would divide with Claire Furlong, ICC’s General Manager, Marketing and Communications.
International Cricket Council (ICC) has appointed Ketaki Golatkar as Lead, Media and Communications. Golatkar will helm the communication and media outreach for the council.
A multi-lingual, Integrated Marketing Communications specialist, Ketaki has been in the profession of sports marketing and communications, corporate reputation programmes, Indo-German businesses, ethnic marketing, intercultural communications and nation branding for over 16 years.
During her long professional journey up to the highest office of governance for cricket Ketaki has been associated with brands like Ogilvy PR Worldwide (India), Integral PR (India), Medireach UK (London), Adfactors PR (India) and Edelman India.
Though she has formally been appointed by the ICC, she will only be joining the Dubai headquarters of the body once flights are allowed into the Emirate which has barred all international travel in wake of the COVID-19 pandemic.