Ultimate Tennis Showdown has inked a major broadcast deal in India. Star India has secured the linear streaming rights for the second edition of the innovative tennis competition – UTS2.
Star India is starting the broadcast of the second edition of the men’s Ultimate Tennis Showdown and the inaugural women’s competition from this week.
Star will also air the men’s Final Four on August 2, along with a new women’s event, which takes place on August 1 and 2, SportBusiness has reported.
In&OutStories, the Paris-based media rights consultancy launched by former Eurosport executive Arnaud Simon, is reportedly facilitating worldwide deals for the innovative tennis event created by French tennis coach Patrick Mouratoglou.
The UTS introduced innovations like coaching time outs, coaches wearing microphones, and matches divided into 12-minute quarters.
Semi-finals and the final of the inaugural edition UTS1 were broadcast coverage in over 100 countries. beIN Sports had picked up rights to the semi-finals and final of UTS1 in the Middle East and North Africa, Australia, New Zealand, Hong Kong, Thailand, Cambodia, Laos, Indonesia, East Timor, the Philippines, Malaysia and Singapore.
Eurosport acquired broadcast rights to UTS1 across Europe, plus territories in the Asia-Pacific region and India. Eurosport committed to showing two live matches each day, although its deal excluded digital rights to exploit on its Eurosport Player service given holdbacks for UTS’s own subscription OTT offering.
Elsewhere, Tennis Channel for the USA, TSN for Canada and ClaroSports have bagged the rights for Latin America. SuperSport will broadcast the action LIVE in South Africa.