Amidst numerous troubles for Sri Lanka Cricket, there is one good on the economic front. The cricket board that for long has been struggling to find a broadcast partners, has announced a three-year association with My Cola as the official beverage partner.
My Cola Beverages as partnership will enjoy the status of the official ‘Carbonated Beverages Partner of Sri Lanka Cricket’.
“We are happy to have My Cola Beverages, as our Carbonated Beverage Partner and appreciate their passion to be involved in working with Sri Lanka Cricket, which is passionately followed by fans from across the world,” said Sri Lanka Cricket Secretary Mohan De Silva announcing the partnership.
“The timing of this sponsorship also marks a significant moment for the game of cricket, which is gearing up to revive active competition for the benefit of the game and its fans, following the stoppage of all forms of cricket in the recent months, due to the COVID-19 pandemic.”
My Cola, which is engaged in manufacturing, marketing distribution and promotion of carbonated beverages in Sri Lanka is hoping to cheer up the supporters of Sri Lanka Cricket with its range of offerings such as Cola, Orange, Lemon, Berry (fruity), Ginger Beer (MGB), Cream Soda and Plain Soda.
My Cola Beverages will have the right to engage in the sale, distribution, dispensation, and service of Carbonated Beverage to all players, event attendees, officials, guest and VIPs at hospitality enclosures, accredited journalists, media persons and TV crew In all matches, whilst in return, My Cola will make a significant investment towards the promotion of the game of cricket in Sri Lanka.
“It is indeed a significant milestone in our 16-year-old history to be appointed the Official Carbonated Beverage Partner of Sri Lanka Cricket which is the only international brand of Sri Lankan origin. We consider it a just reward for our tireless efforts in the recent past to develop a range of beverages of delightful flavours and quality on par with international brands,” said My Cola Beverages CEO Sharm Fernando.
“This strengthens our resolve to continue our pursuit of excellence which will give the consumers a memorable experience just like the great game of cricket. We are proud to partner with Sri Lanka Cricket to give the cricket loving nation a truly Sri Lankan experience exciting cricket and the amazing taste of My Cola beverages.”
The deal was inked yesterday, Wednesday.