Minister of State for Youth Affairs and Sports (Independent Charge) Kiren Rijiju has launched the new logo of the Sports Authority of India. The logo has been changed after 38 years on Rijiju’s recommendation, as per his own admission.
Rijiju today (Wednesday) unveiled the new Sports Authority of India (SAI) logo, which has been changed for the first time since the top sports body’s inception in 1982. The new logo highlights SAI, the abbreviation for Sports Authority of India, in bold letters with the depiction of an athlete’s flight to success in the background.
The logo was unveiled in a brief ceremony organised at the Major Dhyan Chand National Stadium in New Delhi, which was also attended by Sports Secretary Ravi Mittal, SAI Director-General Sandip Pradhan and Indian Olympic Association president Narinder Batra among others.
Rijiju revealed that soon after taking charge of the ministry, he himself had proposed to change the SAI logo and make it more simple and meaningful.
“The new logo is small but its meaning and goal is big. The logo is the identity of any organisation. SAI has been promoting sports in India for a long but its old logo looked long and cluttered to me. So, I thought of a short logo where SAI’s name is more visible. The new logo is thought of simplicity,” he said.
“The new logo would be easier to display and would easily get imprint in anyone’s mind.”
Rijiju reiterated his vision to witness India among the top 10 countries in the 2028 Los Angeles Olympics. “In every work (we do), aim and objective are very important. There should be a target in mind and our target is to finish in the top 10 in 2028 Olympics,” he said.
“But to achieve that target, you need time and so we have taken an eight-year target. I have no doubts we can achieve our goal,” the minister said.