For the fifth consecutive year, The Souled Store, an online brand selling quirky pop culture merchandise, has joined hands with three-time Indian Premier League (IPL) champions Chennai Super Kings (CSK) to become the MS Dhoni-led team’s official merchandise partner.
After the development, the two parties have decided to make sustainable replica jerseys made with fabric made from recycled plastic bottles.
Each jersey is created using approximately 15 plastic bottles (that would have otherwise ended up in the ocean) and uses 90 percent less water than regular jerseys. The jersey comes in a customized box made from recycled material, accompanied by a certificate of authenticity from the legend himself – Dhoni.
The idea to launch products made from recycled materials had been under development for the last few months at The Souled Store.
Commenting on the development, Harsh Lal, co-founder and director of The Souled Store said in a statement: “As a brand, we’ve always been conscious of our larger social responsibility, and how we need to continuously implement better, more sustainable practices. We’d specifically like to thank the entire Chennai Super Kings team for being as excited and passionate as we were to make this happen.”
On the other side, CSK CEO KS Viswanathan said: “This is the first time in 14 IPL seasons that we’ve redesigned our jersey, and we felt it would be nice to have every replica jersey made from recycled plastic. It’s important for all of us to do our bit to help reduce plastic waste and work towards a greener planet.”
Significantly, the new jersey launch immediately generated tremendous buzz on social media, with fans excited to see Thala launch the new jersey.
The Souled Store is also the official merchandise partner for the Mumbai Indians, Kolkata Knight Riders, and Rajasthan Royals and the official CSK 2021 replica is available for purchase on The Souled Store’s official website and app.