Sony Sports channels, the official destination for the Olympic Games Tokyo 2020, has received tremendous response from advertisers and sponsors, who have come on board to voice their support for the Indian contingent.
A cutting-edge advertising innovation will feature “Split-screen ads” that will allow premium sponsors to feature much closer to the numerous Live key sporting action and moments.
The sponsors are Coca-Cola India Pvt. Ltd., JSW, MPL, Hero MotoCorp, Amul, Reserve Bank of India, AMFI and other advertisers include Visa, Byju’s, Herbalife Nutrition & Lenovo and more.
Meanwhile, Sony Sports has also announced their Live wraparound studio show SPORTS EXTRAAA and the eminent line-up of panelists and guests who will engage audiences across India with their expert insights and analysis as well as rally up support for our Indian athletes at the Olympic Games Tokyo 2020.
The comprehensive coverage for the global event will be broadcast LIVE in four languages: SONY TEN 2 and SONY SIX channels in English, SONY TEN 3 channels in Hindi and in Tamil & Telugu on the newly launched SONY TEN 4 channels from July 23, 2021, as well as livestreamed on its on-demand OTT platform SonyLIV.
The panel sharing insights real-time on the LIVE studio show will feature former Olympians and legendary Indian athletes like Vijender Singh, Gagan Narang, Karnam Malleswari, Anjali Bhagwat, Anju Bobby George, Sakshi Malik, Viren Rasquinha, Somdev Devvarman, Trupti Murgunde, Rahul Banerjee, Kripa Shankar and Satish Shivalingam.
Also featuring as a marquee expert will be the world-renowned Sprinter and four-time Olympic medalist, Yohan Blake, considered to be the second fastest man after Usain Bolt.
The showpiece event will begin on Friday in Tokyo.