Sony Pictures Sports Network (SPSN), the home of WWE in India, on Friday announced the broadcast destination for WRESTLEMANIA 37, the global pop-culture extravaganza featuring WWE Superstars from across Raw, SmackDown, and NXT divisions.
Touted as ‘The Showcase of the Immortals’, WRESTLEMANIA 37 is the ultimate destination to watch the WWE Superstars battle for supremacy.
This year fans across Indian sub-continent can watch the WWE Dhamaal action unfold LIVE on April 11 and April 12, SONY TEN 1 (English) and SONY TEN 3 (Hindi) channels from 4.30 am IST. WRESTLEMANIA® 37 will have WWE Hall of Famer Hulk Hogan and Tampa’s own WWE Superstar Titus O’Neil host the two-night event emanating from the Raymond James Stadium in Tampa Bay, Florida.
This year’s WRESTLEMANIA is “Back in Business” and will mark the first time that fans will be in the stands for a WWE event since early March 2020.
To celebrate the return of this electrifying event, SPSN has launched a campaign film, which celebrates the legacy of WrestleMania, entertaining multiple generations of families for years and looking forward to showcasing WWE Superstars battle to turn into ‘The Champion of Champions’.
Furthermore, SPSN’s programming initiatives will make the majestic event of WWE’s calendar more accessible to fans across India through live English and Hindi commentary.
To engage WWE fans and ensure they get a chance to express themselves, SPSN is putting together a special show ‘LIVE EXTRAAA DHAMAAL WRESTLEMANIA’ that aims to build a community for the Indian WWE fanbase and make them feel an intrinsic part of the event.
The show will have a wide range of discussion topics such as discussions on match results to possible ramifications to trending topics to social media buzz and last but not the least fan reaction to the majestic event. The 30-minute post event show will be anchored by Sahil Khattar and will also have a different WWE Superstar joining as a guest live from the venue each day.
Commenting on the upcoming event, Rajesh Kaul, Chief Revenue Officer, Distribution and Head – Sports Business, Sony Pictures Networks India Private Limited said: “Fans in India love high quality action-drama-entertainment and seven days of non-stop WWE action with WRESTLEMANIA as the headlining event is the perfect platform for fans to enjoy their favorite WWE Superstars battle it out for the coveted titles. WRESTLEMANIA is the biggest special event from the WWE stable which has drawn audiences over the years, and we will reach out to a wider audience by providing WRESTLEMANIA in both English and Hindi.”
In another first, WRESTLEMANIA 37 Weekend is going to be a one in a blue moon weekend where fans will have non-stop WWE Dhamaal action 7 days in a row.