Sony Pictures aims to catalyze Olympics momentum in India with unique initiative

As the Olympic Games Tokyo 2020 gathers momentum with only 20 days to the start of one of the most prestigious events in the globe, Sony Pictures Sports Network (SPSN), along with many luminaries from diverse fields, undertakes a ‘Best Wishes Initiative’ to rally the support of the nation for the Indian contingent.

SPSN has collaborated with the Ministry of Youth Affairs and Sports as well as eminent personalities and joining the brigade are Sports Minister Kiren Rijiju, Cchief of Defence General Bipin Rawat, Sony Pictures MD  & CEO N.P. Singh along with Rana Daggubati, Anupam Kher, Yuvraj Singh, Boman Irani, Farhan Akhtar, Sonakshi Sinha , Johnny Lever, Ali Fazal, Adille Sumariwala, Arshad Warsi, Pullela Gopichand, Vijender Singh, Anjali Bhagwat, Parth Jindal, Harsha Bhogle, Sudha Murthy, Shankar Mahadevan, Anurag Basu, and many more to catalyze the Olympics momentum in the nation for the landmark event.

SPSN has put together a series of ‘Hum Honge Kamyab’ films on air and on their social media platforms which have been led by these eminent personalities sending their best wishes to the Indian contingent for the Olympic Games Tokyo 2020.  The ‘Hum Honge Kamyab’ campaign has been conceptualized and created in-house by the SPSN team.

Commenting on it, Rijiju said: “I am very happy that as official broadcasters of the Olympic Games Tokyo 2020, Sony Pictures Networks India, has created specialized programming to support and motivate Indian athletes. The Hum Honge Kamyab campaign is a wonderful initiative to galvanize icons from all walks of life to rally behind the Indian contingent.”

“The Government of India has also launched the #Cheer4India campaign envisioned by Honourable PM Shri. Narendra Modi, through which we are conducting various activities across the country to create awareness about our athletes and to garner support for them. With the combined effort of all stakeholders I am sure that as a nation we will be able to create an atmosphere of enthusiasm that will truly energise our athletes to give their best at Tokyo,” he added.

News Desk

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