Sony Picture Sports Network is marketing the English cricket team’s upcoming tour of Australia with a direct connection to “Real Fans of Cricket”. The campaign “Real Fans vs Fake Fans” is being pitched as an honour to millions of cricket fans.
Sony Pictures Sports Network (SPSN), the premier destination for live international cricket, will honour the Real Fans of cricket with their engaging campaign for the upcoming Australia tour of England.
One of the fiercest rivalries in cricket, the Australia-England sporting competitiveness can be traced back as far as the 19th century. Cricket fans are already looking forward to watching these two countries face each other and while England is on the cusp of hosting a third successive series amidst the COVID-19 threat, this will be Australia’s first series in a new era of cricket during the pandemic.
The series will be aired LIVE and Exclusive on SONY SIX and SONY TEN 3 (Hindi) channels from September 4, 2020.
To capture the passion and the sentiments of Indian cricket fans which transcends all geographical boundaries, SPSN revisits its tenet ‘Love for Cricket Knows No Boundaries’ to win the hearts of real cricket fans with its campaign “Asli Fans Ke Liye”. SPSN has launched two campaign films that feature Real fans Vs Fake fans in real-life situations only to realize that in order to be a Real Fan it is important to watch and follow great cricket and cricketers no matter which team is playing.
The first film showcases Fake Fans following Jonny Bairstow’s cooking and David Warners’ foot-tapping videos that are garnering maximum views on their social media platform while Real Fans are actually following their heroes especially when they are playing their innings and making history on the pitch.
The second film is a shoot-based film set in an office where a group of colleagues is watching a LIVE match in play. The film opens with a Fake Fan, giving his pseudo expert advice, which is factually incorrect and leads to his colleague, a Real Fan, correcting him on the match playing out on TV between England and Australia. The film ends with the Real Fan educating the fake fan on one of the fiercest rivalries in cricket today and the real drama that unfolds when England and Australia play against each other.
India is a cricket-frenzy nation and “Asli Fans Ke Liye” is a light-hearted perspective on the emotions of Real Cricket Fans who follow the sport for the love of the game. The campaign films have been rolled out in English and Hindi languages, encouraging Indian fans across the country to tune-in to SONY SIX channels in English and SONY TEN 3 channels in Hindi, for the nail-biting drama between England and Australia on the field.
“Asli Fans Ke Liye is our in-house campaign for the upcoming Australia tour of England that honors Real Fans, who are passionate about great cricket and cricketers no matter which team they play for and follow ball-by-ball play purely for the love of the sport. The campaign is a shout-out to all the Real Fans of cricket whose die-hard love for cricket knows no boundaries. They not only support their own country but also go beyond boundaries to genuinely embrace the sport. The upcoming Australia tour of England features two great cricketing nations who share one of the fiercest rivalries in cricket today and a Real Fan will definitely not miss watching this high-octane series,” says Neville Bastawalla, Head, Marketing & On-Air Promotions, Sports Channels, Sony Pictures Networks India.
Watch Australia Tour of England from 4th September 2020, 10:30 pm onwards, Live and Exclusive only on SONY SIX and SONY TEN 3 (Hindi) channels.
Film Credits: Real Fans Vs Fake Fans
Director, Writer & Producer: Aritra Gupta
Creative Director: Vaibhav Chib
Film Credits: Real Fans Vs Fake Fans at Workplace
Concept & Director – Vaibhav Chib
Writer – Aritra Gupta
Producer – Prem Kumar Gupta
Production House – Boot Polissh Films
Watch Australia Tour of England 3rd T20I on 8th September 2020, 10:30 pm onwards, Live and Exclusive only on SONY SIX and SONY TEN 3 (Hindi) channels.