Resumption of LIVE sports has emerged as a ray of hope for pay TV broadcasters. With elite European football leagues set to go LIVE this month, UK pay-television broadcasters Sky Sports and BT Sports have decided to resume charging their subscribers.
BT and Sky Sports had allowed the subscribers to pause their subscription as all LIVE sports were suspended globally due to the COVID-19 pandemic. The virus has infected more than six million people in over 200 countries and caused the loss of more than 3.7 human lives.
“Billing will resume for Sky Sports Golf & Premier League subscribers including those on Complete Sky Sports, single channel packs, and also two, or three channel packs in June. You will not be charged for Sports for any days before June 19,” Sky has stated.
In an email to its subscribers, Sky has clarified that payments will once again be taken from June 19. Premier League action is slated to start from June 17, but Sky Sports will be offering the LIVE matches for the first two days on resumption of the elite English professional football action.
BT customers can though claim back two months’ worth of credit, which could be taken off the future bills. The offer also gives an opportunity to donate the money towards NHS Charities Together COVID-19 Urgent Appeal. BT Sport holds the rights for the German Bundesliga, which resumed last month.