Online sports nutrition brand, Myprotein, has roped in Indian football team ace defender Sandesh Jhingan.
The veteran of 36 India appearances, Jhinga will get customized nutritional solutions from the brand as part of the deal. Recognised as the emerging player by the All India Football Federation in 2014, the Chandigarh football was recently in news for moving on from the Indian Super League club Kerala Blasters after a three-year stint.
“I am excited to partner with Myprotein on this mission to educate people about the importance of nutrition, not just for us as professional athletes, but for everyone who wishes to lead a healthy active lifestyle. I’d like to take this opportunity to thank the team at Myprotein and my team at Meraki for putting this partnership together,” said Jhingan.
Esha Singh, Managing Director, India & Emerging Markets of Myprotein added, “Myprotein is today one of the world’s leading sports nutrition brands offering a wide range of products in the sports nutrition category and we are excited to partner with Sandesh, who belongs to a new breed of Indian footballers, emulating professional & fitness standards of their counterparts in Europe. Sandesh epitomizes determination, focus & hard-work, values that resonate with all of us at Myprotein”.
Ajit Ravindran, Co-Founder & Managing Director, Meraki Sport & Entertainment said, “We are excited to have played a role in structing this association between an athlete we exclusively represent and a brand that we work with, as their India sport marketing agency. Myprotein with its wide array of products will be the right catalyst for Sandesh, in his quest to take both, his game & Indian football to the next level”.
A brand under The Hut Group, Myprotein is poised to enter the lifestyle segment very soon.