PCB signs P&G’s Always as Female Hygiene Partner for Pak-Windies women series

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The Pakistan Cricket Board (PCB) has announced Procter & Gamble (P&G) hygiene product – Always – as the official “Female Hygiene Partner” for the three-match one-day series between Pakistan and West Indies women.

The first match was played on Monday with West Indies securing an emphatic 45-run victory, the second match was also won by visitors (37 runs) which has given them an unassailable 2-0 lead in the three-match series.

The third and final match of the series will be played on Sunday at the National Stadium Karachi.

The PCB-P&G partnership will last till 31 December 2021, the board has announced

Commenting on the development, PCB Acting Chief Executive Salman Naseer said: “We want to thank P&G for coming forward for this partnership with Pakistan women’s team. The PCB is fully committed to further promoting the women’s game and the series against the West Indies is a testament of that. The two teams have played a competitive series and I wish them the best for the third match on Sunday.

“I am also hopeful that after the current agreement ends, PCB and P&G enter into a long term partnership and a mutually beneficial business relationship,” he added.

On the other hand, P&G Pakistan Country Marketing Director Muhammad Khurram Kidwai said: “Always is committed to the cause of building girls’ confidence for close to 20 years in Pakistan, and we are always looking for ways to go the extra mile.”

“At P&G, we are passionate about equal opportunity and our leading feminine-care brand Always, gives us this unique space to continue our impact by promoting women’s advancement as professional athletes and leaders in the sport sector,” he added.

Significantly, P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK-II®, Tide®, Vicks®, and Whisper®.

The P&G community includes operations in approximately 70 countries worldwide. Please visit www.pg.com for the latest news and information about P&G and its brands.

Always, the world’s leader in menstrual protection, offers a wide range of pads, wipes and liners designed to fit different body types, period flows and preferences.

For over 35 years, Always has been empowering millions of girls globally through puberty and confidence education, providing products to those in need and tackling societal barriers to their confidence through the Always #LikeAGirl movement. Together, Always believes we can create a world where neither periods nor gender get in the way of young people reaching their full potential. Please visit www.always.com for more information.

News Desk

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