Olympics Sponsorships: Tokyo 2020 raises $3.3 bn from 68 domestic partners

With the latest signing of Tobu Tower Skytree the Organising Committee for Tokyo Olympic Games has taken the count of domestic sponsors to 68 with a collective worth of $ 3.3 billion.

Tokyo 2020 on the eve of  starting the 365-day countdown to the Games, on Wednesday has confirmed Tobu Tower Skytree as an Official Supporter, the third domestic tier partnership for the Tokyo Olympics Sponsorship Programme.

Skytree will be a Games’ partner in the category Management and Operation of Transmission Tower and Observation Deck of Tokyo Skytree.

This addition brings the total number of Tokyo 2020 domestic partners to 68, including 15 Gold Partners, 32 Official Partners and 21 Official Supporters. This list included one Official Supporter which sponsors only the Paralympic Games.

“We are pleased to welcome TOBU TOWER SKYTREE CO., LTD., who operate and manage the transmission tower and observation deck of Tokyo Skytree, as a Tokyo 2020 partner. The Tokyo Skytree has become a symbol of the City of Tokyo over the years, since submitting our original candidature to host the Games in 2013,” said Mori Yoshiro, President of Tokyo 2020.

“More recently it has come to symbolise the nation’s sense of unity and comradeship as we seek to overcome the social and economic challenges of COVID-19, although this will undoubtedly take time. With the support of TOBU TOWER SKYTREE CO., LTD., Tokyo 2020 will aim to achieve new goals as we face the future with a fresh sense of determination.”

Tobu Tower Skytree president Iwase Yutaka added, “We are truly honoured to participate in the Olympic and Paralympic Games Tokyo 2020 as an Official Supporter. As the world seeks to overcome the COVID-19 crisis, people have high hopes for the Tokyo 2020 Games. At a height of 634m, TOKYO SKYTREE is the world’s tallest freestanding transmission tower and a key component of Japan’s infrastructure. Its broadcasts will showcase new aspects of Japanese culture that will symbolise the country’s recovery, thereby contributing to the success of the Tokyo 2020 Games.”

The Tokyo 2020 domestic sponsorship programme is being handled by the  Japanese advertising giant Dentsu.

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