Lacoste, a boutique sportswear brand, has announced to renew its partnership with ace Serbian tennis player Novak Djokovic till 2025.
With the development, the company will be now kitting the player at all his sports events and has said that it will continue to support and listen to him in his ongoing career in line with its partnership renewal.
Issuing a statement, Lacoste CEO, Thierry Guibert said: “Novak is not only an exceptional athlete but also one of those great champions who has a wonderful spirit both on and off the court.”
“Our meeting in 2017 was a real coup de coeur. His audacity, tenacity and kindness impressed me and I am proud that we can continue our common adventure together and accompany him in his new challenges,” it added.
Djokovic was selected as brand ambassador of Lacoste in 2017.
The company had said that the ace tennis player was “at the heart of the brand’s strategy” due to his values and commitment falling in line with that of the French company.
“I have a real connection with Thierry Guibert. We talk regularly and I’ve felt his support at each key moment of my career. He even connects with my fan club on social media. It’s quite incredible to see all these different people around the world get together to give me their support,” Djokovic said.