Leading and premium Multiplex Cinema Exhibition company engaged in the business of Movie exhibition distribution & production — PVR Limited and e-sports and gaming company NODWIN Gaming on Monday announced a new partnership with the launch of India’s first In-Cinema Esports live tournaments together.
The pilot will begin with the popular game and going forward would include games from different genres.
After the partnership, gamers and gaming enthusiasts of India will be able to participate in online esports cups and in-cinema tournaments with separate prize pools for each city.
Notably, Esports has a witnessed significant growth in Indian market and according to a research by EY in August, the esports market size in India, which was Rs 300 crore in FY2021, is expected to reach Rs 1,100 crore by FY2025.
Commenting on the development, Kamal Gianchandani, Chief of Strategy, PVR Limited in a statement said: “The tickets will be priced at Rs 150-200 initially. “Our purpose at PVR is to gather, grow and entertain communities. With us becoming a part of the Indian esports ecosystem, we have the opportunity to serve our purpose by giving PVR communities another entertaining way to gather on our esports platform. NODWIN team has a relentless passion for gaming, we are delighted to be partnering with them on this initiative.”
On the other hand, Akshat Rathee, managing director and co-founder, NODWIN Gaming expressed: “NODWIN Gaming has always emphasized on the importance of reinforcing grassroot development that can be a strong and reliable foundation for esports, and this property is a step in that direction. City-level penetration of professional esports leads to solid exposure for the grassroot ecosystem and as seen in the past, the more exposed the grassroots is, the better it gets at the higher tiers.”
“This in turn paves the way for collective growth of all tiers of professional players. Our association with PVR Cinemas opens a corridor towards mainstreaming esports and placing it right in the middle of the entertainment industry. Esports as an upcoming medium of interactive entertainment has had its fair share of visibility in the jam-packed arenas but it’s about time that we bring action to the silver screen. NODWIN, along with building grassroots, will also give its audience a premium watching experience with this partnership,” he added.
“At PVR, we strive to continually evolve as an entertainment destination, offering our customers the opportunity to have an entertaining escape into more than just big films. Our immersive environment lends itself particularly well to the gaming community, putting players in the universes in which they are competing. We are excited to bring big games to the big screen in collaboration with NODWIN Gaming”, said Sanjeev Kumar Bijli, Joint Managing Director, PVR Limited.
The partnership is likely to fast track esports entertainment’s growth trajectory in the country by combining the appeal of esports gaming with the magic of big screen experience.
The quarter-final, semi-final and finals of the cups, in each participating city, will be broadcasted in select PVR Cinemas, along with live streams on various digital platforms.