Hookit has given Nike top rating in its latest list of World’s 50 Most Marketed Brands. The US Sports and athleisure brand has received a valuation of $461,943,927 on two key metrics – potential value and promotion quality. The metrics are multiplied to arrive at a discounted Adjusted Ad Value.
For this list, all social and digital posts from brands between August 1, 2019, and, August 1, 2020, were examined for brand promotion. Over 25,000 sports organisations and athletes have posted during this period, promoting more than 7,000 brands across platforms including Facebook, Instagram, TikTok, Twitch, Twitter, VK, Weibo and YouTube, sportspromedia.com has stated.
The Apparel and Accessories brand has got 5,556,525,970 through 11,988 promoters.
Nike’s rivals German brands adidas ($227,990,676) and Puma ($74,988,370) are in the third and ninth positions respectively.
Emirates Airlines, among the biggest sponsors in sports worldwide, figures in the second position with a value of $252,210,107 is in the second position, having the same number of 11,988 promoters as Nike but far fewer engagements at 1,784,357,028.
The Top 10 Most Marketed Brands: 1. Nike (Apparel and Accessories – $461,943,927); 2. Emirates Airlines (Travel – $252,210,107); 3. Adidas (Apparel and Accessories – $227,990,676); 4. Monster Energy (Beverage – $119,333,496); 5. Red Bull (Beverage – $114,520,846); 6. State Farm (Financial – $112,796,759); 7. Santander (Financial – $105,931,282); 8. Standard Chartered (Financial – $79,026,047); 9. Puma (Apparel and Accessories – $74,988,370); and 10. Beko (Consumer Goods – $56,394,2050).
Others in the Top 50 list include in the order of mention (name and category): Gatorade/Beverage; Anheuser-Busch InBev/Alcohol; Rakuten/Technology; Jeep/Automotive; Toyota/Automotive; Electronic Arts/Entertainment; Pepsi/Beverage; Heineken/Alcohol; Chevrolet/Automobile; Mercedes-Benz/Automotive; Allianz/Financial; Coca-Cola/Beverage; Kia/Automotive; NBC/Entertainment; HSBC/Financial; Alpinestars/Apparel & Accessories; AT&T/Telecommunications; Geico/Financial; Petronas/Energy; Repsol/Energy; Nissan/Automotive; Yokohama Tyre (Automotive Tyre); T-Mobile/Telecommunication; Pirelli/Automotive Tyre; Budweiser/Alcohol; New Balance/Apparel & Accessories; Barclays/Financial; Bet 365/Gambling; Audi/Automotive; Under Armour/Apparel & Accessories; Vodafone/Telecommunications; DHL/Logistics; Qatar Airways/Travel; PlayStation/Entertainment; Hyundai/Automotive; Tissot/Apparel & Accessories; Honda/Automotive; Ford/Automotive; and Reebok/Apparel & Accessories.
Earlier, Hookit has also released the list of the world’s 50 most marketable athletes in which Kohli has been rated above Neymar Jr for his social media brand value.