MPL appoints Gravity Integrated performance marketing partner

Gravity Integrated has won the mandate for consumer strategy and performance growth of the Mobile Premier League business.

MPL has handed the performance creative duties to Gravity Integrated, which will be responsible for consumer strategy and performance growth for the 50+ games on the mobile gaming platform.

Commenting on the partnership, Naman Jhawar, SVP, Strategy and Ops, MPL said, “As we enter a crucial stage in our growth, we are excited to partner with a company like Gravity to help us achieve our intended outcomes. We hope this will be a fruitful partnership and look forward to it.”

Prashanth Challapalli, Co-founder and Managing Partner, Gravity Integrated, said: “We have a singular focus – to help grow business for our clients. As the performance creative partner for MPL, we strongly believe that by mapping consumer personas using data and crafting a creative strategy for each of them, conversions can be more effective and efficient. Our role will be to look at the entire suite of 50+ games on MPL and build growth strategies for each of them. With the steep rise in the number of people playing mobile games, this is the right time to invest and build the platform. Two of our campaigns are already live and we are now focusing on the upcoming IPL campaign.

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