More trouble for Cricket Australia; another broadcaster seeks discount

Cricket Australia’s troubles seem to be compounding by the day. If Seven network’s threat to terminate the contract and withhold the payment for the current contract was not enough, another media rights partner Foxtel has blown the bugle.

Foxtel, according to The Australian Financial Review, is building pressure on Cricket Australia for a discount on its media rights deal for the period of the upcoming cricket summer Down Under.

Foxtel has also threatened to withhold CA’s payment that will be due this week. It has accused the cricket governing body of safeguarding the interests of the Board of Control for Cricket in India ahead Australian broadcasters.

However, Foxtel will not follow Seven in terminating its deal with Cricket Australia. But it was not in favour of making the payment as per the financial terms of its contract. The broadcaster has echoed the sentiment expressed by the Seven Network that the Big Bash League content and standard will be weakened due to a clash of dates with India’s tour of Australia.

The broadcasters are arguing that the absence of the leading domestic cricket stars, who will be on national duty for the series against India, will deteriorate the standard of the professional Big Bash League.

Last week Seven had confirmed it was looking to terminate its $450 million broadcast deal with Cricket Australia.

Meanwhile, CA had asserted that the “CA is committed to fulfilling its contractual obligations to all its partners this season”.

Admin Sportz Front

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