Anant Patel has moved on from MakeMyTrip, where he was an Associate Director, to join The Walt Disney Company-owned OTT platform in India – Disney+ Hotstar – as a Marketing Director.
Though a formal announcement has not been made, Anant himself has confirmed the development by updating his social media accounts. He will spearhead the digital marketing vertical at Disney+Hotstar India.
He brings with him an experience of over a decade, including four years in his last position as in charge for the digital marketing function at MakeMyTrip. Prior to that, he has been a mobile marketing lead for OLX South Asia between 2013 and 2016. Patel has also had a stint with Justdial, where he worked on building mobile and tablet app products.
A computer science graduate from Jaypee Institute of Information Technology, Patel at the beginning of his career also worked as a product manager with Hungama Digital Media Entertainment and led the launch of Apps across platforms for music/video streaming and for local search in India and USA.
Patel also holds a post graduate diploma in marketing from Welingkar Institute of Management.