Shyam Steel, a TMT bar producer and manufacturer, has appointed Tokyo Olympic medallists Lovlina Borgohain and Manpreet Singh as their brand ambassadors.
Aligned with the mission of “Maksad Toh India Ko Banana Hai”, these appointments highlight Shyam Steel’s philosophy to support the development of overall sports culture and infrastructure, which resonates with the company’s larger goal of building India.
As a part of the association, Lovlina and Manpreet will be included in Shyam Steel’s print and digital campaigns pan India.
Commenting on the development, Lalit Beriwala, Director, Shyam Steel said: “We are proud to welcome Lovlina and Manpreet into our Shyam Steel family. Their journeys are epitomes of perseverance, strength and determination, which are also affiliated with our core brand philosophy. We at Shyam Steel are optimistic that their personas will surely create a positive impact on the brand ‘Shyam Steel, reinforcing the values that the brand stands for.”
While Lovlina won a bronze medal in boxing welterweight division, Manpreet led the Indian men’s hockey team to a historic bronze medal at the just concluded Tokyo Olympics.
Lovlina also became the only third Indian boxer to win a medal in the Olympics.
Commenting on the association, Lovlina said: “I am happy to join hands with Shyam Steel. This association is a special one and I look forward to a long and fulfilling partnership.”
On the other hand, Manpreet said: “Thank you Shyam Steel for onboarding me to be part of your family. Through this association I look forward to strengthening the brand values, those the brand represents.”